(Marketingmagazine.com.my) – Many of us take Internet connectivity for granted, but the fact is that many countries have difficulties in providing such services to all parts. The problem is compounded when the countries is made up of thousands of islands that spread across vast ocean spaces.
One such country that faces this daunting challenge is Indonesia that has more than 17,000 islands, which are scattered across a vast area of the Indian and Pacific Oceans.
The good news is that Google is ready to take on that challenge with its Project Loon, which brings Internet access to remote areas via a network of high-altitude balloons.
Last week, Google announced it plans to bring Loon to Indonesia, with tests starting in 2016. It has been noted that only about a third of Indonesia’s 250 million residents currently have Internet access.
Google plans to use balloons to transmit a signal from areas that are connected to the Internet on the ground and bring it to the country’s most remote islands, using balloon-to-balloon communication. The company hopes to bring LTE-speed connectivity to around 100 million people in Indonesia in five years’ time.
Launched as Google X in 2011, Project Loon uses LTE-capable, fast-inflated balloons that float in the stratosphere, some 12 miles above Earth’s surface. Google tested the concept out in New Zealand, California and Brazil, but Indonesia is the project’s biggest test yet — both in terms of the number of people affected and the sheer vastness of the coverage area. Ultimately, Google aims to use Loon to bring Internet access to some 4 billion people who lack it.
The balloons, which resemble white, effervescent jellyfish, use a combination of wind, solar power and “complex algorithms” to stay in a fixed part of the sky, said project leader, Mike Cassidy. The balloons communicate with antennas placed on the ground tens of thousands of feet below to provide Internet access to those areas.
The balloons are similar to the Internet-powered blimps Google has been testing on a smaller scale in parts of Africa and Asia. Google says its ultimate goal is to bring Internet to the two-thirds of the world that do not have or simply can’t afford Internet access.
Can you miss Malaysian Media Conference on Nov 25?
As the media scene gets more cluttered, the task of managing marketing messages becomes even more confusing.
And whilst digital technology automates buying, targeting and tracking, the challenge is still with the savvy media thinker to maintain context as the central focus of every consumer touch-point. The Malaysian Media Conference (MMC) 2015 will discuss how media platforms influence the effects of marketing campaigns in this context.
More than 15 speakers and panelists will grace the stage this year, at the Grand Ballroom of the Sime Darby Convention Centre in Bukit Kiara, KL.
Adam Wee Abdullah – Group Chief Marketing Officer, CIMB • Alfian Abu Talib – CEO, TM Info-Media Sdn Bhd • Anathea Ruys – Head of Fuse, Omnicom Media Group Asia Pacific • Bala Pomaleh – CEO, Carat Media Services (M) Sdn Bhd • Neil Stewart- Head of Agency – APAC, Facebook• Henry Tan – Chief Operating Officer, Astro • Michel de Rijk – CEO, Xaxis Asia Pacific • Philip Whittaker – Group Chief Marketing Officer Themed Attractions Resorts & Hotels • Richa Goswami – Head of Digital, J&J Consumer Group Asia Pacific • Stuart La Brooy – Head of Digital Creative Content & Collaboration, SK-II, Procter & Gamble
You can download the event PDF here