We know most of you must be busy preparing your entries for this year’s APPIES Malaysia with the April 30th deadline looming close.
1. How TM turned clicks into Gold
Hari Raya, one of Malaysia’s largest festive period, is a popular time for major brands to launch their advertising campaigns. Telekom Malaysia (TM) was no different, together with its agency Universal McCann the brand set up a mission to cut through the clutter of feel-good Raya films and gain over one million views on its social media platforms….
Read the case study here.
2. Twerking towards a Gold
The get ‘Get Cheras to Cheras’ tune is still stuck in many Malaysian’s heads. IKEA and its agency BBH, the creative geniuses behind the campaign…..
Find out how Hong Keng Chien, Copywriter for BBH, who picked up the best presenter award prepared for her presentation here.
3 .The blockbuster hit at the awards
2014 saw a significant drop in box office numbers, with a clear mandate of winning back their audiences trust the team at Astro set out to position….
Watch the campaign’s engaging case study video and find out the most memorable question asked by the judges to the presenter here.
4. The Cat that stole our judges’ heart
Kuching Happy not only stole the hearts of the Malaysian online users but also our APPIES judges…..
Learn more on crafting an impactful campaign presentation video from Fishermen Integrated and BSN here.
5. Wonda’s Golden Idea
Following 3 major campaigns after Wonda’s initial launch in 2014, Wonda Coffee was propelled to a very clear number 2 position in the Ready-To-Drink coffee category after Nescafe. As a new product….
Find out how Etika together with its agency Dentsu clinched the award Gold here.
Keen on joining this year’s APPIES Malaysia? You have 13 more days to submit your entries! Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.