Why read the book when you can have the author teach you in one MasterClass?
Dr Atul is no fly on the wall CRM guru. He has authored landmark books on the subject with marketing legend Prof Jag Sheth. For this one-day MasterClass, Dr Atul will be your course director on a subject many claim to be their area of expertise. Nothing wrong with that, but don't pass up this chance to learn from the real deal. The date is August 13.
Full details are in attached PDF.