In line with the recently launched Live Great programme by Great Eastern, a mass yoga session will be held on Sunday, 15 July 2012 at The Strand, Kota Damansara at 9 am.
Themed Yoga for Life with Great Eastern, this feat will challenge the Malaysia Book of Records and help raise funds for Breast Cancer Welfare Association of Malaysia. "Participants will be able to find out how the practice of yoga can help one live a better, healthier and longer life - both physically and mentally," said GG Kam, Vice President, Head of Marketing & Customer Management of Great Eastern.
To promote this campaign, print ads were put in major dailies, supported by radio announcements, digital banners and blogs. On-ground BTL items were placed at partners and merchants outlets to create greater awareness. Creative duties for this campaign are undertaken by Alpha 245.
Participation fee is only RM20 person and all the proceeds will be donated to the Breast Cancer Welfare Association. The first 2000 participants who arrive wearing pink or red will receive attractive goodie bags. Great Eastern would like to invite everyone to The Strand to participate in this healthy activity and create a new Malaysia record.
Yoga for Life is just one of the many efforts by Great Eastern to promote a healthier lifestyle for Malaysians under the Live Great Programme.