Malaysia Airlines System (MAS) is taking the lead in social media with the launch of the Log Out Experience on the Facebook platform, offered exclusively through BETTER Sdn Bhd., to announce the launch of the new Airbus A380.
The ad unit was introduced globally last month and provides Malaysian advertisers the opportunity to reach 13 million Malaysian Facebook users.
According to Khairul Syahar Khalid, Head of Advertising & Promotions for Malaysia Airlines, “We believe in the power of social networks and are constantly exploring bold and innovative opportunities to enhance our brand through digital marketing. It is the perfect platform for us to celebrate the launch of our Airbus A380.”
Currently, the Log Out Experience ad unit is the largest format in comparison to all other advertising space within Facebook.
“The odds that anyone will miss a Log-Out ad are slim. This billboard sized ad covers almost the entire webpage the moment a user logs out. Advertisers are given creative options to run either a video ad that plays within Facebook or a graphic ad that links to the advertiser’s website. In Malaysia, we are proud to launch it with the Malaysia Airlines A380 announcement video on 9 July 2012”, said Rene E. Menezes, CEO of BETTER Sdn Bhd.