The Sweet Shop’s Jeff Wood, Leo Burnett Kuala Lumpur and Dutch Lady bring to life the heart warming story of a young girl’s love for the water and her mother’s willingness to let her follow her dream.
The spot ‘Water Lover’ tells the story of Pandelela Rinong, Malaysia’s National Diver and her
journey to the top with the help and encouragement of her mother.
Jeff Wood’s ability to bring this story to life through stunning imagery and raw emotion was a
particularly thoughtful process for the director, describing the job as “an absolute joy.
Without their professionalism and charm the naturalistic result would not have been
Wood continues, “The opportunity to base a commercial on the life of a real person doesn't
come along that often, and then to have the opportunity to cast Pandelela and her mother
was even more special. We all worked hard to stay true to their story and represent Pandelela
as close to reality as possible, which I think comes out nicely in the end result”.
On behalf of The Sweet Shop we like to wish her good luck at the 2012 London Olympics.
To view the spot please click on the link below:
Agency: Leo Burnett, Kuala Lumpur, Malaysia
Client: Dutch Lady
Product: Dutch Lady Milk
Title: 'Water Lover’
Executive Creative Director: Eric Cruz
Creative Director: Kesaven K Deenadayalan
Copywriter: Ng He Xiang
Art Director: Wong Siak Fie
Agency Producer: Rasydan Mubin Ahmad
Production Company: The Sweet Shop
Director: Jeff Wood
Producer: Daniel Ho
Executive Producer: Claire Davidson
Director of Photography: Daniel Low Hee Chye
Editor: Keith Ngiau
Co-Production Company: Biscuit Films, Kuala Lumpur