The Jotun Group has appointed Lowe Malaysia as its creative agency for Jotashield.
The appointment comes on the back of Lowe Malaysia being awarded duties for national automobile giant PERODUA and beverage company Spritzer (for its Spritzer Tinge flavoured water brand) last week, marking it three-wins-in-a-row for the agency.
Jotun is one of the world’s leading paint manufacturers specialising in marine, protective and decorative coatings. The Jotashield brand was awarded to Lowe after a 5-way agency selection for the new Jotashield exterior wall paint product – the first in the market that fights colour fading.
Announcing the appointment, Mr. Chen Lee Siong, Regional Marketing Director,
Decorative Paints, SEA & China, Jotun (M) Sdn Bhd said, “After meeting five agencies,
what stood out from the presentation was Lowe’s combination of creative and business-
focused solutions for a wide range of brands, across different categories. We like how
they come up with ideas that inspire people to act. It’s exactly what we’re looking for,
for Jotashield, and we’re looking forward to seeing the work.”
“Exterior-paints are a fairly generic category, and not one that home owners engage
often with – a home owner typically looks at exterior paints once in 5 – 6 years. So
product involvement is rather low, and they depend strongly on their contractors,
friends and family for recommendations,” said Lowe Malaysia Chairman, Khairudin
Rahim, commenting on the appointment.