IAA Malaysian presents Craig Briggs at the Malaysian Chief Marketing Officers (CMO) Conference on June 14.
He will speak on...
1. Making design vital in your company - Is your CMO also your CDO (Chief Design Officer)?
2. The Power of Design - Breaking down design into its powerful component parts
3. How are Companies using design to power their brands to success?
4. Painful lessons – some design 'flubs' worthy of examination
5. Brand Strategy vs Communications Strategy – what's the difference and how do they fit together?
Date: 14 June, 2012 (Thursday)
Venue: MATRADE Exhibition & Convention Centre
Menara Matrade, Jalan Khidmat Usaha,
Jalan Duta, 50480 Kuala Lumpur
Details at http://www.adoimagazine.com/cmo2012