Following the recent win of the Perodua account, Lowe announced today the appointment of Mazuin Zin as the Managing Director for Lowe Malaysia. She joins the agency and takes over the operations in July. Mazuin joins Lowe from Leo Burnett, where she spent well over a decade in various roles based in Malaysia and Singapore.
Through her career, Mazuin has managed numerous global brands and large local clients including Samsung, P&G, Dutch Lady, Petronas, Proton, Malaysia Airports Berhad, McDonald’s, Philip Morris, ING, Pepsi, Unilever and Nestle. Most recently, she was the General Manager for Leo Burnett and Arc Worldwide in Malaysia.
In her role as Lowe Malaysia Managing Director, she is tasked with further strengthening the agency both on capability-development and business growth. Speaking of the appointment, Rupen Desai – Regional President Lowe Asia-Pacific says, “Mazuin is a great addition to Lowe. She’s a proven professional, driven and has a great reputation in the market. Her partnership with Brandie Tan, our award-winning ECD, gives us a team stronger than ever before. We believe her leadership along with the rest of management team will make Lowe Malaysia an agency to reckon with. These are, indeed, exciting times for us.”
"Lowe Malaysia is the rare combination of an agency that keeps their client list select, yet remains one of the top agencies in the country. They come up with surprising, unexpected ideas, and are at the forefront of effectiveness, which is increasingly becoming the benchmark of performance in our business.", commented Mazuin.
"I'm looking forward to joining Lowe Malaysia – the team is a strong combination of experienced hands and new blood, which gives the agency both a strong foundation and a hunger to keep getting better. The client list is blue-chip – every single one is either number 1 or 2 in their category", added Mazuin.
In a related move, Khairudin Rahim, the current Managing Director is now Chairman of Lowe Malaysia. Khairudin has led the agency for over 17 years. Speaking on the occasion, Khairudin says, “I can think of no better person to lead Lowe into its next phase of growth than Mazuin. She has the extraordinary talent of both developing and maintaining a client’s trust to do the absolutely right thing for their brand, while at the same time rallying and inspiring her team to produce great work and effective results.”