The newly formed GO Communications Group has acquired one of Thailand’s leading Public Relations agencies DC Consultants.
This is the first step in GO Communications regional expansion plans.
The GO Communications Group also includes GO Communications Malaysia, voted Malaysia’s best Public Relations agency.
Within the next 12 months the GO Communications Group will embark on a strategic acquisition exercise aimed at building Asia’s largest independent Public Relations network.
Negotiations are already underway with Public Relations agencies in Indonesia, Cambodia, Vietnam, Laos and Sri Lanka.
The newly formed Group Board will comprise of GO Communications Group Chairman,
Bob Chua, Michael de Kretser CEO of GO Malaysia, Peter de Kretser COO and Danai
Chanchaochai, CEO of DC Consultants Thailand.
Speaking about GO Communications Group’s geographic expansion plans, Bob Chua
commented, “Public Relations has today become a critical component of every company’s
marketing plans, and our regional and vertical depth are increasingly well placed to cater to
Asia’s increasingly sophisticated communication demand.”
“Both multinational and local companies in the region are beginning to understand
that Public Relations is a cost effective and potent tool to build brands, awareness,
create promotional campaigns and most importantly increase the bottom line.” Chua
added, “through our geographic expansion we can provide these tools, innovation and
coverage to organisations throughout the region and beyond.”
GO Communications Malaysia CEO Michael de Kretser added, “we are extremely excited
about this formation, and what’s in store in the coming months. The Group structure as well
as momentum behind us wil enable the scale and depth required to really position us as the
leading Communications group in the region.”
DC Consultants CEO Danai Chanchaochai said, “as part of the GO Communications Group,
we will now have more ammunition and greater resources to service clients.”
“We can tap into the expertise of individuals in our regional network, assessing knowledge
and skills from IT, health, finance and consumer practices,” he added.
Mr. Chanchaochai added, “the GO Communications Group will also have the ability to work
effectively in both local and English languages.”
The strategic acquisition of PR agencies in the region enables the GO Communications
Group to compete on the same playing field as multinational Public Relations agencies, with
the added advantages of local management, expertise and cultural awareness.
In today’s sophisticated communications world, there is no longer ‘above the line’
and ‘below the line’ thinking by clients. Clients are seeking advice for the most effective
communications strategies to increase market share.
Terms of the deal were not disclosed.