Perodua has appointed Spin Communications Sdn Bhd and Lowe & Partners Sdn. Bhd as its advertising agency effective from 22 May 2012.
The two agencies were selected based on their proposals submitted during the pitching exercise by Perodua.
“These two agencies best suit our needs as their ideas are fresh and in line with our brand strategy,” says Perodua Managing Director, Datuk Aminar Rashid Salleh.
“We expect great things from them and welcome both to the Perodua team,” he added.
A total of four advertising agencies were briefed, followed by evaluation by Perodua which covers the organisation background, proposed strategy, creative solutions and execution plans.