Aivoria Group has selected Euro RSCG as its agency of record. The agency is tasked with building overall brand management for Elianto, Bonita and Tiamo.
This announcement follows a great series of wins for Euro RSCG Malaysia, which recently added Peugeot, Carlsberg, Old Town White Coffee and AmBank to their client roster.
“We were really impressed by the strategy paper that Euro RSCG presented us: it was thought provoking and consistent with our culture. We wanted to partner with an agency that has the ability to develop a truly integrated approach to communications and I can’t think of a better team to bring the brands to new heights”, said Edwin Saw, CEO, Retail Division, Aivoria Group.
Commenting on the win, Andrew Lee, Managing Director, Euro RSCG Malaysia said: “We are delighted to start working with Aivoria Group. It is a very exciting challenge to be given the opportunity to build three brands and we look forward to providing strategic counsel and revealing their brand identity to the market.”