AMP Radio Networks (AMP) has delivered the best results ever in the latest Nielsen Audience Measurement, Wave 1, 2012. AMP now has the strongest base of 12.87 million listeners out of the 16.35 million radio listeners, an increase of 1.2 million from the previous survey.
According to the results, the Top 3 radio ranking is held by AMP with ERA fm at No.1, SINAR fm at No. 2 and THR (Raaga & Gegar) at No.3. Sister radio stations, MY FM & hitz.fm, join the list to make it into the Top 10 most-listened-to radio stations in the country.
AMP has also upholaded its status quo in the main language categories – No. 1 Malay station with ERA fm; No. 1 English station with hitz.fm; No. 1 Chinese with MY FM; and No. 1 Tamil with THR Raaga – thus reinforcing its leadership in every market.
The survey reaffirms the significance of radio in Malaysians’ lifestyles, as 92%of Malaysians aged 10+ listen to radio. 79 per cent of the total number of radio listeners tune in to one or more AMP radio stations. Overall, people spend more time listening to radio, from 20hrs 44mins in the previous survey to now 22hrs 21mins.
Executive Director of AMP Radio Networks, Dato’ Borhanuddin Osman shares, “Being different means to possess the guts to take down the bricks and boulders that keeps you from striking out. At AMP, we don’t settle, we strive.”
“This is one of AMP’s proudest moments, where we have achieved beyond our own expectation. We are continually excited with the consistency and growth of our networks, and this achievement is a tribute to the vision of everyone in AMP as well as the never-ending support we receive from both listeners and clients.”