The Digital Screenmedia Association (DSA), the world’s premier trade association for the digital signage and interactive out of home media industries with over 650 members, has announced that it had entered into an exclusive Affiliation Agreement to establish a chapter in Asia- Pacific.
DSAAP’s headquarters will be in Australia. DSAAP’s launch team includes Warren Poots - Representative North Asia (Hong Kong), Ron Graham - Representative South Asia (Singapore) and Damien Edmonds – Executive Director Asia Pacific (Australia).
The Digital Screenmedia Association Asia-Pacific (DSAAP) will for the first time bring together the entire digital screenmedia ecosystem including retail and advertising network operators, hardware and software suppliers, telecommunication companies, agencies and media buyers to drive growth through information and networking exchanges while promoting best practice.
David Drain, Executive Director of Digital Screenmedia Association (DSA), said: “We are extremely excited by this opportunity to partner with DSAAP and bring our industry platform and expertise to Asia-Pacific. We look forward to working with DSAAP and the region’s industry leaders.”