According to the latest Nielsen Radio Audience Measurement survey, nine in 10 people in Peninsula Malaysia aged 10 years and above listened to radio at least once weekly. The average time spent listening to the radio in Malaysia continues to rank highest of the six Asia Pacific markets covered in the survey.
"Radio listenership continues to grow every year, proving conclusively that it is an affordable, flexible, and appropriate medium for advertisers who want to reach the 15 – 24 years segment," believes Dato Borhanuddin Osman, CRM's President. "Radio has extended its reach via online, podcasts, live streaming, and mobile. We’re confident that radio’s listenership growth will parallel advertising revenue."
CRM and the individual radio stations, plans to market radio aggressively as a creative avenue for advertisers across multiple platforms. Last year, McCann Erickson’s radio commercial, ‘Anytime – Audrey, Freda’ for BFM, won the Golden Kancil award.
CRM plans to organise Boot Camp in the third quarter this year as part of its on-going marketing initiative targeting the advertising and media agencies. The day-long camp is designed to advance advertising campaigns with innovative ideas.