-APPIES 2012 to be held on 26 & 27 July at the National University of Singapore Society.
-Brand marketers/campaign creators to present their entries LIVE before judges and audience via a unique interactive ‘4-6-10’ format.
-Marit Kievit, Global Brand Director(Lux) at Unilever announced as Keynote Speaker.
-Chris ter Steege, Director ( Digital Integration), Integrated Marketing & Communications at Philips Asia Pacific announced as second Keynote Speaker.
-Leanne Cutts, VP for Marketing at Kraft Foods (APAC) announced as Chief Judge.
-QUOTE: “Think of APPIES 2012 as the TED for marketing in Asia, where campaigns that have rewritten marketing cliches are presented live and scrutinised by the best minds in the business.” ¬¬- Ms Goh Shu Fen, Chairperson of the APPIES and Principal of R3.
Fierce competition is expected at APPIES 2012 (www.appies.asia) where 100 of the top marketing campaigns from 16 countries in Asia Pacific will vie for 10 Gold Medals. An annual two-day festival of the best marketing ideas, APPIES brings together the brightest minds in the industry from across 16 countries to celebrate excellence, network and exchange knowledge. Now in its third year, APPIES 2012 brings the audience up close and personal with some of the most compelling campaigns through its unique LIVE presentation format.
INTERACTIVE FORMAT: APPIES 2012 enables brand marketers/campaign creators to demonstrate their stellar ‘Show, Share and Sell’ skills thanks to the unique ‘4-6-10’ format of the event. Each presentation will begin with a 4-minute showreel video summarising the entire campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers/campaign creators. Then comes the interactive 10-minute session where each campaign will be cross-examined by the judges and audience members.
INDUSTRY PARTICIPATION: Building on last year’s list of campaigns by companies and brands such as P&G, Nestle, Pepsi, McDonald’s, Fonterra, Singapore Tourism Board, Bacardi, Adidas and Vodafone, APPIES 2012 will continue to showcase the best campaigns from various industries that span across highly-diverse markets in Asia Pacific including Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Singapore, Sri Lanka, Philippines, Pakistan, Thailand and Vietnam.
The 100 selected marketing campaigns will cover a broad range of six product/service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, Social & Environmental campaigns.
INSPIRING KNOWLEDGE PLATFORM: APPIES 2012 will also host special keynote sessions and panel discussions on The Future of Industry. Marit Kievit, Global Brand Director (Lux) at Unilever and Chris ter Steege, Director ( Digital Integration), Integrated Marketing & Communications at Philips Asia Pacific have been announced as keynote speakers at APPIES 2012. With advisory and assessor panels comprising top marketers in the region, APPIES 2012 is designed to offer excellent networking and knowledge sharing opportunities for industry professionals.