Ogilvy & Mather Malaysia has won the coveted for D&AD Yellow Pencil 2012 for Lego Singapore in the Posters (Graphic Design) category.
The other Malaysians celebrated wins included:
There were a total of 66 Yellow Pencils awarded to the best of the world’s design, advertising and communications work at the 2012 D&AD Awards, the organisation’s fiftieth anniversary.
In total, 636 entries from over 35 countries were recognised with awards across In-Book, Nominations and Yellow Pencils at this year’s awards.
Significant winners were JWT Shanghai (for its “Samsonite Suitcase” work in Press and Outdoor) and BETC Euro RSCG (for its Canal+ “The Bear” in Film Advertising Crafts), which each scooped three Yellow Pencils.
JWT Melbourne won two Yellows for its Melbourne Writers Festival “Wi-FiCTION” campaign. Other campaigns to win more than one of the coveted awards were LOWE/SSP3 for the Colombian Ministry of Defence, Dentsu Tokyo for Honda Motor’s “internavi”, Ogilvy Johannesburg for Multichoice/M-Net’s “MK is” campaign and Be Bravo for its work with Leica.
British publisher, Laurence King and Marion Deuchars gained two Yellow Pencils in Book Design and Illustration for “Let's Make Some Great Art”, as did W+K London for its Kaiser Chiefs “Bespoke Album Creation Experience”.