Radiant Starfish Development Berhad, the developer of the RM22billion Mersing Laguna project has just appointed TrapperMPG to handle all their strategic communications campaigns which consist of mainstream media & online planning activities.
The multi-million ringgit contract will span a 12 month period effective immediately and will cover both local and international communication planning.
Work on the account has already begun with the ground—breaking ceremony on the 14th & 15th April in Mersing. The grand Ground Breaking Ceremony will be made more exceptional with Media Prima’s participation as the official Media Partner for the coming weekend event with on-air campaigns, promos, talk-shows, etc leading to the event date. This event is basically a CSR programme for the people of Johor especially the residents of Mersing town.
Sivanathan Krishnan, CEO of TrapperMPG quoted: “It is not often you get to be part of something really great and to witness its impactful transformation from nothing but an idea to actualization. That is what Mersing Laguna is all about. As a media communications agency, we are absolutely pleased to be awarded this contract, but as an individual, I am extremely proud to be associated with Radiant Starfish’s team of innovators and future thinkers for their vision in making Mersing Laguna a reality and not just a dream”.
Ungku Shahiran Ungku Safian, Senior VP Finance & Administration quoted: “TrapperMPG has shown sincere interest in our vision in making Mersing Laguna a world class destination in Malaysia. The way they work, think and collective reasoning are very much in line with what we seek for in a media communications agency .Their immense involvement and fiery passion clearly denotes a willingness to work hand in hand with us and those are key reasons why we selected them to handle our media business”.