Mercatus has taken a positive leap.
Brand Mercatus and Reputation Mercatus, handling branding and public relations respectively in the past have now merged as Mercatus+ and includes Advertising. Ms Choo Kah Wai who held senior positions with Young and Rubicam, Draftfcb, Bates and Milk+Co joined as MD of Advertising for Mercatus+ this Monday. The same day Biresh Vrajlal also joined as managing director of its reputation management practice; Biresh was formerly with Tune Hotels Regional Services as its public relations and social media manager
Kah Wai brings with her a wealth of experience in brand building and client servicing spanning over 10 years, and across industries like Banking and Finance, Property, Tourism, Auto, Consumer Goods, Film and Music, Oil and Gas, and Tobacco. She has planned and executed regional branding campaigns for the Tourism Boards of Singapore and of Hong Kong, Kraft, Citibank, Caltex and Sunkist Orange.
Both Kah Wai and Biresh report to Peter Pek, Founder and Chairman of Mercatus+. Their current clients include Red Bull, ORIS, ELS Language Centres, and they also handle over 50 brand portfolios in Malaysia.
Malaysian Media Conference Back With A Bang On April 2!
The theme for the coming Malaysian Media Conference (MMC) 2012 is Digital Disclosures. As most are aware, the question is now not whether marketers should embrace digital (web, online, mobile, etc.) but the issue of Digital Decision making or indecision as it were.
Marketers have so many channels to choose from and it's a landmine of sorts for fear of not choosing a channel their competitors may choose to dominate in. Dissect the digital dilemmas facing the industry and engage in digital dialogues with industry experts first-hand. MMC will attempt to unravel the issues in terms of understanding the new connected user, optimisation of current working processes (role of technology), managing client expectations and Big Data through these exciting times ahead. The Malaysian Media Conference will frame this scenario and the way forward for all thinking media practitioners