The ad by Nandos that is going viral on Facebook which reads 'We're good at punchlines, not punches' seems to have a hotpan meaning to a current local issue.
ADOI asks to Sa'ad Hussein, Creative Juice/Sil MD and ECD on the motive of the advertisement for the public to see. It definitely is in an advertising company's marketing plan and strategy to relate their advertisements on topical happenings or mishappenings as it were.
"It's for people to have a good laugh, we just want to put a smile to everyone's face, says Sa'ad Hussein. "95% of the responses and spam of comments were entertained by the advertisement itself, there was of course a few who might disagree, he said when questioned on the negative responses received.
Timothy John Jindi said in a comment on the Nando's Malaysia fanpage on Facebook, "This is why Nando's is famous, because of their adverts. :) Any of you seen the Nando's TV advert in South Africa? The one with Mugabe, Gaddafi, Mao, etc. Perfect example of creativity in advertising. Good work, Nando's! :D
Another comment read "Very sarcastic but might just work by Shamsher Sgh.
Looks like Nando's may need to pepper their sauces even more!
Recent incident at a KFC outlet that sparked this ad: