Advertising, branding and content creation agency Creative Republic has signed up Malaysian superstar Maya Karin for its new advertising campaign involving not one, but five commercials.
"We are delighted to have Maya Karin on board," enthused Creative Republic's chief executive officer, Esther Tan.
The main television commercial, which is Episode 1 in a series of five, contains a storyline which has the main character (played by Maya) contemplating the fate of Planet Earth.
"The commercials will be directed by writer-director Anthony Wong, who is famed in the industry for helming Malaysian commercials featuring superstars including Michelle Yeoh, Ryan Giggs, Steven Gerard, Michael Owen, Sheila Majid and Maya herself," explained Tan.
"Maya has gone through the storyboards with Anthony and she has been very enthusiastic about not just the special effects involved but more importantly, the substance of the script, which has a very strong environmental message," she added.
The agency confirmed the shooting of the commercials on January 13 will involve heavy usage of high tension cable rigs which will hoist Maya Karin up in the air and later in the post production stage, be blended along with 3D animation and special effects.
While Creative Republic was unable to divulge the identity of the client, it revealed that the commercials have a duration of 40 seconds each and will be aired in March 2012.
"We are not at liberty to reveal our client's identity at this stage due to our non-disclosure obligation, since the work is still in production and not yet made public.
"But we can say this will be a game changer in the category. The main thematic commercial will go on free-to-air television as well as paid television while the four subsequent commercials will be broadcast exclusively on the internet," elaborated Tan.