From Left - Shin Ooi and Abid Hussain celebrating the PromaxBDA Asia Awards 2011 wins
Lee Mei Fei (2nd fr Left) with Astro MBNS team celebrating PromaxBDA Sports Media Marketing Awards
Astro has put Malaysia on the global map again with recent wins at the PromaxBDA Sports Media Marketing held in New York and Promaxbda Asia Awards held in Singapore, Astro gained recognition in the following categories for both award ceremonies;
Lee Mei Fei, Associate Creative Director for Network Presentation (CMG) said, "The year 2010-11 was a massive year for sports promotion across the globe with the FIFA World Cup 2010, the Asian Games and the Commonwealth Games. Astro achieved many firsts during this period including Astro's first HD and 3D broadcast of the 2010 FIFA World Cup on Astro B.yond. At Astro, our promotions team created extraordinary campaigns that not only generated hype for the sporting events; they did it at a level now recognized as some of the best in the world. Our entries stood out at the PromaxBDA Sports Media Marketing 2011 because we successfully proved that we are on par with international standards and it allows us to gauge our quality of work."
The PromaxBDA Sports Media Marketing Awards is a premier competition dedicated to celebrating the effectiveness and acknowledging the success of marketing, promotion and advertising professionals involved in the sports media marketing community. Launched in 2010, already the PromaxBDA Sports Media Marketing Award stands tall for excellence in marketing creativity across the world's sports media.
This year also marks Astro's fifth consecutive win in the Rocket Gold Award at the PromaxBDA Asia Awards, a huge accomplishment demonstrating that Astro houses some of the top young talent from across Asia. The Rocket Award is presented to the best young promo producer from across the 53 countries entering from across the Asia Pacific.
For Shin Ooi, being in the industry for just over one and a half years and receiving the Rocket Award is the greatest motivation she has received being still green in this industry. "It is motivating to have an award that recognizes new talent. I am truly honoured and winning this title has definitely motivated and elevated my confidence to produce more quality promos furthermore, I share this win with an amazing team that has supported and guided me at every step of the journey," said Ooi.
|PromaxBDA Sports Media Marketing 2011||PromaxBDA Asia Awards 2011,|
|15 November 2011, New York
Gold for Television/Video: Best Directing, Asian Games (Astro MBNS)
Sliver for Television/Video: Best Spot, French Open (Astro MBNS)
Silver for Television/Video: Best Use of an Athlete, Torres "Inspiration" (Astro MBNS)
|22 November 2011, Singapore
Gold for Rocket Award (Best New Promo Talent), Shin Ooi (Astro OAP)
Gold for Best Public Service Promo, Eat Healthy PSA- Broccoli (Astro OAP)
While Abid Hussain, Vice President of Publicity & Promotions said, "We have always produced international level promos as we are competing against international counter parts. However, we ensure the heart of the promos stay local to cater to our local audience. Awards like this inspire us to work towards creating more quality promos in a market that is so diverse with such great potential. That is our philosophy" when commenting about Astro's awards at PromaxBDA Asia Awards 2011.
Themed "Identity Rehab" the 2011 PromaxBDA Asia Award held in Singapore looked at the lines between branding, marketing and promotion and exploring the best ways to create work that does not just look good but also offers real value to the station and to the viewer by ultimately increase viewer loyalty and maximise ratings and revenues.
The PromaxBDA Asia Awards is a competition that recognizes the best creative content in electronic and broadcast media in the region. Entries include for promotion and marketing professionals working in electronic and broadcast media. They are judged on creativity, production quality and achievement of marketing objective or creative strategies which includes goals, mission, challenges and results. Themed "Identity Rehab" the 2011 PromaxBDA Asia Award held in Singapore.