West Coast based Endrina will lead Pulse Group's Client development offering in the US, especially its West Coast Technology clientele, and large brand global HQ’s such as Nike.
Endrina has spent most of her professional career as a researcher, working on projects from both client and agency sides, where she covered diverse sectors such as IT, services, commercial real estate, consumer products, government, finance, and healthcare. Her project experience includes service evaluation, new product, needs assessment, satisfaction/ loyalty, product evaluation/re-design etc.
Most recently, she was a Research Analyst with Gartner, where she worked on primary custom research projects covering the US, Asia-Pac region, and international markets.
Bob Chua CEO of Pulse commented "We are delighted to have Carmen on board, further boosting our international expansion and global footprint. The US represents a very important market for Pulse, especially for Asia-bound research engagements. We will continue to identify and hire talent globally into 2012, capitalizing on the continued growth opportunities in the Asia-Pacific region."
Endrina attended College of the Holy Spirit in Manila prior to obtaining her BS degree in Psychology from the University of Oregon, USA. She also has a professional certificate in Marketing Communications from Portland State University.