Omnicom Media Group, Malaysia has appointed Anirban Ganguly as their new Communications Planning Director. Working closely with Andreas Vogiatzakis, Managing Director, Omnicom Media Group, Malaysia and the senior leadership team, Anirban will focus on enhancing and strengthening the strategic planning orientation for both the brands of OMD and PHD
A strategic brand planning and trend consulting expert, Anirban has worked with brands like Motorola, HSBC, Danone, Sara Lee across different markets in Asia and won multiple marketing effectiveness awards. Anirban joins Omnicom Media Group from Lowe Worldwide & Lowe Counsel (Brand Consultancy) – Malaysia, where he assumed the post of Strategy Planning Director. Prior to Lowe, Anirban worked with Bitopi Leo Burnett & Starcom MediaVest – Bangladesh as Group Brand Director, specializing in brand strategy and consumer insights.
“Consumer engagement models are evolving rapidly and in this dynamic landscape, data and research backed consumer insights play a critical role in how brands and companies understand the consumer and their needs. Anirban’s experience of working across diverse cultures to create lasting and meaningful brand experiences will be beneficial to Omnicom Media Group and I am delighted to have him on board,” said Andreas Vogiatzakis.