Yusca Ismail has been appointed Executive Chairman of Aegis Media Indonesia and Achjuman “Maman” Achjadi has been appointed CEO of Carat Indonesia.
Rini Akhdiat, the present MD of Carat, taking on the new role as Managing Director of Diversified Services. Both Maman and Rini will report to Yusca. Maman joins Aegis from Mindshare Indonesia where he was an Investment Consultant.
He facilitated the transition of the Unilever account from their incumbent agency to Mindshare and helped set up a new media scheduling and buying unit within Mindshare to service this account.
Before Mindshare Maman was Managing Director of Starcom Indonesia. He has over 26 years experience in the industry, has twice been named Media Person of the Year and has been nominated as 1 of 10 Media Innovators by Advertising Age International.