Taking a leaf out of the common expression ‘heard it through the grapevine’, Grapevine helps make marketing campaigns go viral word of mouth. It complements Nuffnang’s existing inventory of Display Ads, and allow people viewing the ad to share it with their friends and get rewarded for it.
Each Grapevine ad unit will generate a URL unique to every user, which can then be spread on various other social media platforms such as Facebook and Twitter at the user’s convenience. Earnings generated from clicks on said URLs can subsequently be redeemed by signing up for an account at ChurpChurp.com, which reaches out to social media users on platforms such as Facebook and Twitter.
According to Nom Nom Media Malaysia’s Country Manager Nicholas Chay, Grapevine would add a social media element to banner ads, and allow word of mouth about a marketing campaign to spread beyond the blogosphere.
“With Display Ads, the reach of marketing campaigns is limited to the audience within the blogosphere. Grapevine will help increase Churp Churp’s user base and empower blog readers into influencers, as the potential audience on social media platforms such as Facebook and Twitter is much larger than that on the blogosphere.”
Nicholas is convinced Grapevine will be a hit with marketers, as DiGi Telecommunications has already signed up as one of the first advertisers.