Grey Group KL picked up a Silver Cannes Lion for P&G’s Downy campaign in the outdoor category. P&G is one of Grey Group KL’s longest serving clients.
The campaign depicts loved ones hugging each other where one of the partners is pictured as a soft toy, stressing the effectiveness of Downy fabric softener. Grey Group KL is the best performing Malaysian agency with the highest score so far. Outdoor Results http://www.canneslions.com/work/downloads/CL2010_Outdoor_Lions_Winners.pdf