Social Media is about fun, sharing, discovering new friends, strutting your best and making a show of your brand or personality.
That’s why this year's Malaysian Media Conference (MMC) has adopted the theme Let's get Social! and promises that it will be a party atmosphere on June 9 when 11 top media stars will take the stage to discuss, laugh, get serious and comment about Social Media. Leading the pack is none other than Bob Borchers who was part of the team that developed the iPhone and is now a global mobile Guru.
You will likely recognize Bob as the hands behind the iPhone from the iPhone intro videos in 2007. As part of the original iPhone team, Bob was instrumental in the development, launch and global expansion of the iPhone, iPhone OS, App Store and the launch of the iPhone 3GS. He left Apple as Senior Director of Worldwide Product Marketing for the iPhone to join Opus Capital as a General Partner. His almost five year tenure at Apple continued up through the recent launch of the iPhone 3GS. Earlier he held senior marketing positions at Nokia and Nike.
FIRST TIME IN KL!
Expect a fascinating talk on the origins of the iPhone, entrepreneurial opportunities in the mobile economy and the explosive growth of iPhone OS – now on the iPad. BTW, Apple has sold 1 million iPads after only 28 days on the market!
Bob says 4G will be a big opportunity but so far (look out YTL), it's still largely talk. He said he's waiting to see what the killer app will be to unlock the power of the upgraded networks. "Mobile is one of those areas that has great potential," he said. "Businesses built now will take advantage of strong tailwinds as the economy strengthens."
He adds Apple's success comes from the passion people had for the work they do, something he said was similar to the enthusiasm he saw at Nike, where he was a program manager. He says the key for developing products at Apple was saying no to a lot of features and additions and instead focusing on usability and ease of use.
INNOVATION AS A WAY OF LIFE
Bob will speak on Apple's culture of secrecy, which can infuriate reporters and analysts but is another component in the company's marketing strategy. He says withholding information about forthcoming products just builds more anticipation and buzz around product launches.
He told ADOI his passion about demonstrations at recent Apple events showing off the capabilities of the iPhone in the medical industry, like accessing real-time patient monitoring data on the phone so a doctor can check in on patients even when they’re not in the room, and a glucose monitor that delivers readings to the iPhone.
Bob will also cover how corporations can innovate like Apple and the persona - the drive, passion, evangelism, fanaticism and almost cult-like following. Where impossible is nothing. Where design is life...
For example, Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company. By the time of the ‘1984’ TV ad, this trait had become a key way the company attempts to differentiate itself from its competitors.
A JOB WITH JOBS
So what was it like working for Steve Jobs?
“The good news is that you came away from every meeting with decisions being made; there was no paralysis by analysis.”
“As a company, and I think Apple gets it better than anyone, you want to follow what Wayne Gretsky said about hockey: skate to where the puck will be, not where it is.”
“In other words, rather than survey customers on what they want, Apple (and Jobs in particular) is more inclined to follow his gut as to what consumers want, even if they don’t know it already.”
To attend the Malaysian Media Conference 2010, call Ruby at 03-7726 2588 or visit www.adoimagazine.com/mmc2010
STOP PRESS: Apple reigns No. 1 again as the Most Innovative Company in the World, trailed by silver medalist Google. And Microsoft and IBM find themselves back in the top five, based on Boston Consulting Group's global poll. But for the first time ever, more companies in the Top 50 Most Innovative Companies 2010 are based outside the U.S. China's rise is the fastest. A year ago, its only representative was Lenovo, at 46. This year Greater China is tied with Asia's postwar powerhouse, Japan, thanks to showings by BYD (8), Haier Electronics (27), Lenovo (29), China Mobile (44), and Taiwan-based HTC (47).