Mastercard Launched Hall Of fame Marketing Awards!

MasterCard Worldwide has launched its inaugural MasterCard Hall of Fame Marketing Awards and immediately inducted 26 banks to its Hall of Fame. These banks were presented awards for their outstanding marketing efforts in launching or promoting MasterCard card programs.
MasterCard Worldwide has launched its inaugural MasterCard Hall of Fame Marketing Awards and immediately inducted 26 banks to its Hall of Fame. These banks were presented awards for their outstanding marketing efforts in launching or promoting MasterCard card programs.
 
The MasterCard Hall of Fame Awards celebrate the best card marketing programs in South East and South Asia and showcase the latest marketing trends in the card payments industry. Recognizing excellence in marketing initiatives by financial institutions, the awards were conferred by MasterCard based on a review of the card marketing campaigns launched by banks region-wide over the past year.

“The Hall of Fame Marketing Awards was developed as a way to applaud the teams for their innovative and strategic card marketing campaigns, and their ability to really understand and capture the imagination of MasterCard cardholders, providing them with benefits that are truly Priceless” said Ajay Bhalla, executive vice president, South East and South Asia, MasterCard Worldwide.

“MasterCard recognizes the importance of innovative and creative marketing campaigns – it is fundamental to our business and we ourselves are constantly innovating to build our brand through our Priceless campaigns, global destination event sponsorships and creating unique cardholder experiences around the world.”

Awards in 10 categories were presented to the most strategic, creative and well executed payment card marketing campaigns across 6 markets, and almost 200 entries were considered for the inaugural MasterCard Hall of Fame.

The CIMB Enrich World MasterCard Card program, which received the “Best In Class” award was developed by CIMB Bank in partnership with Malaysia Airlines in November 2008. The integrated card marketing campaign that is targeted at the affluent market in Malaysia, managed to bag this award succeeding all the other entries through its creative marketing program that has improved its market share and enhanced its customer loyalty.

“We were very impressed with the entries that we received for the Hall of Fame, which showcased the marketing diversity, sophistication and excellence of our financial institutions in this part of the world today,” added Bhalla.

The MasterCard Hall of Fame Awards entries were judged on four key criteria: strategy, creativity, media channel strategy and quantitative results, the weighting of which differed for each of the award categories.

The judging panel consisted of David Tiltman, Managing Editor, Media Magazine Asia, as well as members of MasterCard’s senior management team including Ajay Bhalla, executive vice president, South East and South Asia, and Ai June Schult, vice president and marketing head, South East and South Asia.

The 2009 MasterCard Hall of Fame Awards were held as part of ‘The Harvest Celebration’, an appreciation gala dinner at the six-star Capella Hotel in Singapore. The theme acknowledged reaping the fruits of labor and the 260 attending guests were treated to a fine array of culinary delights, an exciting fashion show, musical entertainment and a performance by an artistic aqua performer from Germany.

The recipients of the 2009 Hall of Fame Marketing Awards are as follows:
MasterCard Worldwide has launched its inaugural MasterCard Hall of Fame Marketing Awards and immediately inducted 26 banks to its Hall of Fame. These banks were presented awards for their outstanding marketing efforts in launching or promoting MasterCard card programs.

The MasterCard Hall of Fame Awards celebrate the best card marketing programs in South East and South Asia and showcase the latest marketing trends in the card payments industry. Recognizing excellence in marketing initiatives by financial institutions, the awards were conferred by MasterCard based on a review of the card marketing campaigns launched by banks region-wide over the past year.

“The Hall of Fame Marketing Awards was developed as a way to applaud the teams for their innovative and strategic card marketing campaigns, and their ability to really understand and capture the imagination of MasterCard cardholders, providing them with benefits that are truly Priceless” said Ajay Bhalla, executive vice president, South East and South Asia, MasterCard Worldwide.

“MasterCard recognizes the importance of innovative and creative marketing campaigns – it is fundamental to our business and we ourselves are constantly innovating to build our brand through our Priceless campaigns, global destination event sponsorships and creating unique cardholder experiences around the world.”

Awards in 10 categories were presented to the most strategic, creative and well executed payment card marketing campaigns across 6 markets, and almost 200 entries were considered for the inaugural MasterCard Hall of Fame.

The CIMB Enrich World MasterCard Card program, which received the “Best In Class” award was developed by CIMB Bank in partnership with Malaysia Airlines in November 2008. The integrated card marketing campaign that is targeted at the affluent market in Malaysia, managed to bag this award succeeding all the other entries through its creative marketing program that has improved its market share and enhanced its customer loyalty.

“We were very impressed with the entries that we received for the Hall of Fame, which showcased the marketing diversity, sophistication and excellence of our financial institutions in this part of the world today,” added Bhalla.

The MasterCard Hall of Fame Awards entries were judged on four key criteria: strategy, creativity, media channel strategy and quantitative results, the weighting of which differed for each of the award categories.

The judging panel consisted of David Tiltman, Managing Editor, Media Magazine Asia, as well as members of MasterCard’s senior management team including Ajay Bhalla, executive vice president, South East and South Asia, and Ai June Schult, vice president and marketing head, South East and South Asia.

The 2009 MasterCard Hall of Fame Awards were held as part of ‘The Harvest Celebration’, an appreciation gala dinner at the six-star Capella Hotel in Singapore. The theme acknowledged reaping the fruits of labor and the 260 attending guests were treated to a fine array of culinary delights, an exciting fashion show, musical entertainment and a performance by an artistic aqua performer from Germany.

The recipients of the 2009 Hall of Fame Marketing Awards are as follows:
Award Category Winning Campaign Finalists
Best-In-Class · CIMB Bank Berhad for CIMB Enrich World MasterCard Card (Malaysia) · ABN AMRO Bank for Early Birds Fly (India) · Bank of the Philippine Islands for Express Credit: Real Thrills (Philippines) · Standard Chartered India for Emirates Cobrand Credit Card (India)
Best Cardholder Promotion · Banco De Oro Unibank, Inc for BDO Exclusive 5% Rebate (Philippines) · MBF Cards for Saturday Got 5 Fever (Malaysia) · OCBC Bank for Travel with OCBC Titanium (Singapore) · ABN AMRO Bank for Early Birds Fly (India)
Most Effective Card Marketing Program · Allied Banking Corporation for PHP 35 to a Mile (Philippines) · GE Money Indonesia for 5 x Reward Point (Indonesia) · HSBC Philippines for Red Points of Value (Philippines) · Bank Kerjasama Rakyat Malaysia Berhad for Transforming Your Lifestyle (Malaysia)
Most Innovative Card Marketing Program · Siam Commercial Bank PCL for SCB Titanium Family Plus Launch (Thailand) · Alliance Bank Malaysia Berhad for You:nique (Malaysia) · RHB Bank Berhad for RHB Travel Money Credit Card (Malaysia) · Bank of the Philippine Islands for Express Credit: Real Thrills (Philippines)
Best New Card Launch / Relaunch · Krungthai Card PCL for KTC Royal Orchid Plus World MasterCard launch (Thailand) · Alliance Bank Malaysia Berhad for Alliance Bank You:nique MasterCard (Malaysia) · HSBC Philippines for HSBC Red MasterCard (Philippines) · United Overseas Bank Limited (Singapore) for UOB Preferred World MasterCard (Singapore)
Best Loyalty Program · United Overseas Bank for UOB Lady's 20 th Anniversary (Singapore) · AmBank (M) Berhad for I Am Me (Malaysia) · ABN AMRO Bank for Premium Debit Card Recarding (India) · Krungthai Card PCL for KTC TDP Titanium (Thailand)
Best Activation / Acquisition Program · OCBC Bank for OCBC Titanium F1 Rocks Activation DM (Singapore) · Citibank Indonesia for Garuda International MasterCard "Double Miles" Campaign (Indonesia) · Malayan Banking Berhad for Maybankard Premium "Boost" Campaign (Malaysia) · Bank of the Philippine Islands for Segmented Acquisition Campaign (Philippines)
Best Usage Campaign (Cross-border) · Bankard, Inc for RCBC Bankard 3 Reasons to Travel in Style (Philippines) · CIMB Bank Berhad for The Great Singapore Sale Usage Promotion (Singapore) · DBS Bank (Singapore) for DBS MasterCard Cross Border Promotion (Singapore) · OCBC Bank (Malaysia) Berhad for The Great Singapore Sale Usage Promotion (Malaysia)
Best Usage Campaign (Overall) · DBS Bank for DBS Debit Card Usage Campaign (Singapore) · Kasikornbank PCL for Platinum New Value Proposition (Thailand) · Citibank Indonesia for Garuda International MasterCard "Double Miles" Campaign (Indonesia) · CIMB Bank Berhad for Enrich Golden Lounge Usage Promotion (Malaysia)
Best Creative Execution · Citibank India for Citi Tap and Pay (India) · EON Bank Group for Pavilion Credit Card (Malaysia) · Siam Commercial Bank PCL for SCB Debit Plus (Thailand) · General Card Services Ltd for Central MasterCard Your Identity… Anywhere (Thailand)