Malaysian bloggers were amongst the first to witness Malaysia’s First High Definition Television Commercial for Astro B.yond during the Astro B.yond Bloggers Night tonight at Modesto’s, Desa Sri Hartamas. In addition, Astro B.yond introduced the Facebook game “Murder in the Details” that will be on the Astro Facebook Fanpage.
Incorporating best in class technologies, the newly launched ASTRO B.yond offers customers more innovative services which will be introduced in phases. Starting with the first ever High-Definition (HD) broadcast in Malaysia, Astro B.yond will change TV viewing experience with richer colours, picture-perfect clarity and cinematic surround sound. Along with this, a new and improved Electronic Programming Guide (EPG) designed for better viewer interface will be introduced. As the technology infrastructure and hardware around Astro B.yond is future-ready, more innovations will follow.
“At Astro we are committed to innovation in content, technology and customer experience. It is undeniable that bloggers are game changers. Your nimbleness and the lack of pretense of your work dwarfed and humbled media giants. Underlying the success of blogging, we have all learned that it is people who are the killer app for the internet age and with Astro B.yond, we are changing the game too. It begins with our High Definition service that you have all heard about.” said Henry Tan, Chief Operating Officer, Astro.
The Astro B.yond Bloggers Night also saw the premiere of the Astro B.yond TV commercial in High Definition (HD) for Astro B.yond. This television commercial is one of the longest in Malaysian television commercial history at approximately 2.30 minutes.
Astro also took the opportunity to unveil the Facebook game, Murder in the Details (url: http://apps.facebook.com/murderinthedetails). Log on to the Astro Facebook fan page, www.facebook.com/Astro for details on how to participate in this game. Spot the clues, gather the evidence and you might just be one of our 10 lucky winners of the Astro B.yond sets with 1 year free subscription to Astro B.yond and a 32” LG HDTV. The bloggers present also played the on ground version of Murder in the Details and Eric Yong emerged the winner of the on ground Murder in the Details game and he walked away with Astro B.yond sets with free subscription to Astro B.yond until December 2010 and a 32” LG HDTV.