ASTRO, Malaysia’s leading cross media broadcaster and Direct to Home satellite Pay TV operator has been awarded the prestigious Cable and Satellite Broadcasting Association of Asia (CASBAA) Chairman’s Award 2009 for its outstanding contribution to the pay-TV industry in the region.
Marcel Fenez, the Chairman of CASBAA in congratulating ASTRO on the achievement said, “It is always a pleasure to be involved in the selection of the annual CASBAA Chairman’s Award. We greatly congratulate ASTRO and Malaysia for their thought leadership and contribution to the growth of the Pay TV landscape in the Asia Pacific region. The CASBAA Chairman’s Award 2009 to ASTRO was made for its ability to achieve continuous sustainable growth in the previous 12 months.”
Dato’ Rohana Rozhan, Chief Executive Officer of ASTRO said, “We are delighted with CASBAA’s recognition of ASTRO’s excellent performance in the Asia Pacific’s Pay TV market. In view of the current challenging economic environment, ASTRO has been conscious in providing good value to its customers by reinvesting in refreshing our broadcast and customer service infrastructure as well as increasing content spend particularly in local content and localisation of foreign content. We are delighted that our strategy has proven to be successful achieving the desired results as affirmed by the prestigious award. The recognition of the CASBAA Chairman’s Award is even more meaningful as ASTRO and Malaysia are judged as doing well by regional standards by their peers in the Asia Pacific.
At Astro, our aspiration is to enrich lives through our presence in all Malaysian homes. Our vision complements this as we remain relevant to Malaysian families, consumers and the community as a whole in delivering good value to our customers by regional standards. Going forward, we are committed to continuous innovation both in content and service delivery. The CASBAA Chairman’s Award is a testament of the unwavering commitment from the ASTRO team to provide global best in class content and customer service to our 2.8 million and growing customers in Malaysia and Brunei. We humbly thank the CASBAA Council of Governors for choosing ASTRO as the winner this year.”
The Chairman's Award was decided by a ballot of the CASBAA’s Council of Governors, who made their selection to recognise an individual or corporation that had contributed most effectively to the Asia Pacific pay-TV sector and was presented at the conclusion of the CASBAA Convention 2009 in Hong Kong.