Amway is the latest in a string of recent new business wins for Ogilvy Malaysia. Amway was awarded to Ogilvy after a 3-way pitch. Ogilvy also recently picked up Hard Rock Hotel, KDU College, Sunrise, DUKE, Kechara as well as retail projects with Colgate Palmolive.
"We are delighted that Amway has chosen us to be their communications partner. The Amway business model is terrific and has propelled it to become a serious player in the Malaysian consumer products category over its 33 year history in this market. Their stable of products is very impressive and we look forward to helping Amway take what is a very reputable brand to the next level", commented Zayn Khan, Group Managing Director of Ogilvy Malaysia.
Ogilvy Malaysia now ranks at the top of the Malaysian market in terms of size and no. 1 in terms of marketing effectiveness as recognised by the Effie Awards in 2008. Clients include a mixture of multinationals, Malaysian corporates, public sector and SMEs.
"We have been hard at it and have had excellent pitch conversion results this year. There is no doubt that the market is tough at the moment and there is not much new business out there, but we have been able to attract some very strong brands to work with us. I feel that our success is due to a relentless focus on creativity and real market effectiveness, issues that are top of mind for CEOs and CMOs in the current environment" added Blake Delandro, Managing Director of Ogilvy & Mather Advertising / OgilvyAction.
"Despite the recession, we are seeing areas of growth, particularly in digital, public relations and retail marketing. Growth is also being driven by several large regional clients who have chosen to hub their regional production with us in Kuala Lumpur, IBM being the first to seize the opportunity to capitalise on the talent, infrastructure and cost-competitiveness which we offer," added Khan.