In his new role, Mike will be responsible for the company’s on-going channels expansion in key regional markets as well as strengthening its relationships with platform operators in the region. He will report to Adam Zecha, Senior Vice President, Affiliate & Multimedia Sales and will continue to be based in Singapore.
Prior to his new role, Mike spent the last eight years with ESS’s Advertising Sales department, where he was responsible for leading the advertising sales and sponsorship planning and strategy across ESS’ 17 networks. Mike also had direct responsibility for advertising sales in Hong Kong, Japan and Korea and for the client service and sales operations departments.
Before that, Mike was based in Hong Kong from 2000-2004 as Senior Manager of Integrated and Advertising Sales, where he was tasked with developing and managing value-driven sponsorship and advertising campaigns for ESS’ North Asia-based clients.
Said Zecha, “Mike is a welcomed addition to the team as we commence a new fiscal year and begin to explore a host of new opportunities. With his proven ability in sales and marketing in diverse and highly competitive markets, I’m confident Mike’s appointment will strengthen our ability to achieve sustained growth and expansion for this business.”
With 17 networks covering 24 countries, each localized to deliver differentiated world-class sports programming to Asian viewers, ESPN STAR Sports showcases an unparalleled variety of sports from around the globe 24 hours a day to a cumulative reach of more than 310 million viewers in Asia.