PATTAYA: The Young Lotus Workshop being conducted for the 5th time, is a programme for inspiring young talents. This year conducted by DDB, features Neil Dawson - Global Creative Director of Philips from DDB in London, James Lou - Executive Vice President, Managing Director of Strategy from DDB in Chicago, Steve Jackson - Senior Vice President, Global Business Director from DDB in New York and Dan Zonmani - Managing Director of FarEast DDB, Bangkok.
In this year''s programme, 26 creatives from 13 cities will be participating in the workshop. Participants were from across Asia, such as Bangkok, Beijing, Colombo, Dhaka, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Seoul, Taipei, Tokyo etc.
The distinguished DDB mentors will provide a broad and global perspective on advertising and communications, and its influence over society and the ‘talk value’ it generates. At the workshop, Young Lotuses will be presented with a creative brief from one of DDB’s global clients. They will have to utilize the tools and information they receive in order to develop a campaign according to the provided creative brief.
“DDB is the world''s most awarded agency, and it has maintained this position by continuing to invest in talented people. I believe it is imperative to nurture and grow our young creatives now, and this is why we are proud sponsors of ADFEST Young Lotus 2008.”, commented Bob Scarpelli, Chairman and Chief Creative Officer of DDB Worldwide.