KUALA LUMPUR: Adoimagazine.com has achieved another milestone as it crosses over 500,000 pageviews since it 'beta' launched last January 2006. The portal, a leading source of information and opinion for advertising and marketing communications in South East Asia caters to a subscriber base who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.
Between Jan till Aug (YTD) 2007, Adoimagazine.com achieved over 300,000 pageviews, with almost half its traffic being unique visitors. Today, it averages over 40,000 pageviews monthly and continues to grow. Adoimagazine.com features over 1,800 articles and reports with over 150 TV commercials.
Over the past year, Adoimagazine.com has brought special news coverage and updates from Adfest in Pattaya, Spikes in Bali, Cannes Lion 2007, most recently the Global Brand Forum in Singapore and the Adoi Advertising Awards in Jakarta.
Client's and marketers account for 51% of its registered members, while 49% from the advertising agencies and related support services. Brand Management account for 17.5%, Creative 16.9% and media 5.3% of its visitors.
While Adoimagazine.com predominantly caters to the Malaysian advertising and marketing community (66%), it also reaches audiences in Indonesia (10.8%), Singapore (5.4%) and rest of Asia Pacific (10.9%). The remaining 6.2% of its traffic comes from the rest of the World.