R3 has announced concrete plans to set up an Indian office and provide marketers and agencies consulting support on best practice in process and compensation.
The office will be led by Amita Karwal, currently Snr VP at Zenith Media in Delhi. "We've been looking frankly for five years for a partner in India, and we're very confident Amita is that leader – she's one of the rare candidates with client side experience at Reckitt's and solid agency experience at Lintas and Zenith" said Greg Paull, co-founder and Principal of R3.
Amita Karwal - Managing Consultant, R3 India
|Greg Paull - Principal R3|
"India is ready"
Karwal will start the office from February, focusing initially on R3's regional client base of Johnson & Johnson, VISA and Coca-Cola. "I'm delighted to be paving the way for this type of consultancy in India" she said. "The time is now right for India marketing to shine and lead global best practice" she added.
R3 started in Singapore and China six years ago, focusing on helping marketers find, pay and keep the best agencies. Their services include pitch management, compensation analysis as well as media auditing and ROI measurement. Last year, they led the global pitch for Johnson & Johnson media , which OMD won in India, as well as the Singapore Airlines global review, won by TBWA. “We think Indian marketers and agencies have the right mindset to improve their collective relationship and create bigger ideas – that type of attitude doesn’t always exist everywhere else in Asia” said Mr Paull.
R3 plans to replicate its Agency Image research in India, a service it has provided already in Singapore, Hong Kong, Malaysia and China. "We've completed over 1,000 face to face interviews with marketers and their agencies – it’s enabled us to learn a lot about local conditions. We can’t wait to compare Indian relationships" said Mr Paull. The second wave of the China study, recently completed, is supported by over 400 marketers and 20 agencies in that market. "Famous brands such as Coca-Cola, Ogilvy and MindShare rise to the top in China – what will be interesting is to see how the two powerhouse countries of the world are different from a marketing perspective" added Mr Paull
The company will be initially based in Delhi from February but plans to expand to Mumbai within the first year of operation.The time is now right for India..