KUALA LUMPUR - Young, hopeful bands will showcase a new hybrid of rock music and amplify the adage, "Rock lives on" in a fund-raiser concert titled Rock Genesis on 8 July at Zouk, Kuala Lumpur (5.00pm to 12.00am)
The 3rd concert in the Rock Genesis series aims to elevate the rock community and culture to a higher level particularly among the youth segment. The concert is sponsored by Momentum, a company specialising in promotion, event and retail marketing, sponsorship consultancy and activation.
"Our commitment to supporting this event was inspired by the enthusiasm of teenagers who fronted this idea," says William Tye, Director of Brand Activation Group, Momentum.
"We need to provide our young talents with a channel to express themselves creatively," recommends Tye, "The public will have an opportunity to hear an exciting program of rock music from the flourishing independent circuit."
Rock Genesis will headline six new underground bands together with three established acts - Dragon Red, Tempered Mental, and One Buck Shot, Fifty percent of all profits from the concert will be used as financial aid for the Welcome Community Home, a proposed Hospice for people living with AIDS. The tickets are priced at RM30.00 at the door on the day of the event, while pre-sale tickets are available at RM20.00.
Momentum's support of this concert is aimed at empowering youths through the freedom of expression while supporting a worthy cause.
In New York, Momentum Music and Entertainment has managed and procuded successful music events including AOL Rock Concert for Schools and Sting Live at the Blue Five.
For more details on the Rock Genesis concert please contact William Tye at 603-2718 6138 or Navin Jude at 603-5635 6294. Pre-sale tickets can be purchased by contacting Navin at 017-345 7550.