Havas Group is strengthening its capabilities in the Malaysian market with the acquisition of award-winning digital agency Immerse, which will integrate the Group’s creative operations and will be rebranded as Havas Immerse.
Immerse was set up in 2004 as a digital agency primarily specialising in providing strategic creative consultancy and digital marketing solutions.
The 50-people agency services a diverse portfolio of client brands in Malaysia and Singapore including Volvo, Mitsubishi Motors, F&N, Wrigley and a wide range of Unilever brands such as Dove and Magnum.
Yannick Bolloré, Chairman & CEO, Havas Group said: “Immerse talent will further strengthen our expertise in Malaysia which is an extremely significant market for the Havas Group. This acquisition signifies our commitment in this region that has witnessed a great momentum in the last few years.”
Following the acquisition, Immerse’s founders Jeffrey Tang and Kerry Khoo will join forces with Andrew Lee, Managing Director of Havas Malaysia (in group picture), to lead Havas Immerse reporting into Vishnu Mohan, Chairman & CEO of Havas Group Southeast Asia.
Additionally, Kerry Khoo will take on the role of Chief Creative Officer for Havas Immerse.
Jeffrey and Kerry shared, “The Havas Village concept of bringing together the best talent and disciplines under the same roof is especially exciting, as we now have the opportunity to hack our own growth, and immediately offer a full suite of marketing services under one umbrella.”
Vishnu Mohan added, “Immerse reflects Havas’ collaborative and entrepreneurial spirit and we have shared a wonderful relationship with the team for several years. Keeping in mind our shared values and Immerse’s cutting edge digital expertise, Immerse will prove to be a great addition to Havas Village Malaysia.”