Geometry Global had their hands full at the recent 2017 Dragons of Malaysia and Asia taking home an impressive 18 metals for the Malaysia and Asia categories and the coveted Red Dragon for ‘Network of the Year’.
“PMAA recognises the very best in result-driven marketing communications, and that’s exactly how we want to be evaluated. Agency winning awards should benefit not just agency but also client. Our success at the PMAA is equivalent to our clients’ successes so we are thrilled the tradition of winning at this prestigious event continues,” Diana Cawley, CEO of Geometry Global Asia Pacific shared.
Echoing her statement, Daniel Comar, Regional ECD of Geometry Global Asia Pacific added, “There’s no other show like the Dragons in Asia. As the only award show focused on promotional marketing, it has always been a great inspiration for our teams and clients. Our core offer lives in this space, hence it only makes sense to test our capabilities in this forum. The other very important aspect of our frequent participation is that the winners are a neither pure creative nor effective but the sweet spot in between.”
A common goal
This year also saw the network picking up awards for new markets and the even spread of metals picked up at Dragons showcased how this global network manages to keep in sync despite the distances separating each office.
“We are large enough to cover most of major markets in the region, but also small enough to get to know everybody within our network,” Diana continued and explained that instead of looking at a problem only from one perspective they often tapped into the expertise of teams across the region to come up with the best solutions for their clients.
“We operate in virtually every market in Asia for a very diverse portfolio of products and services. From FMCG to Telco, Japan to India. Our offer is diverse, comprising disciplines like Shopper Marketing, Digital & Omni-channel, rural marketing and events. However there’s one connecting thread: human behaviour. All we do is inspire people to buy well, using behavioural-based strategy and creativity. That common philosophy is probably what drives our success across markets and industries,” Daniel observes.
To Kenny Loh, Geometry Global Malaysia CEO the company’s ambitious philosophy of “inspiring people to buy well” helps to create a collaborative culture which encourages inter-departmental teamwork.
“It’s organic and not forced. Add to that our rigour where we start all our work by putting consumer behaviour front and centre. This behaviour-first approach pushes everyone to ask the hard questions around both creativity and business. Suddenly creativity has a solid business purpose. It drives growth and the output becomes Dragon worthy!” Kenny exclaims.
“Bridging the physical gap between each office is Geometry’s digital platfrom Mona Lisa which is a tool that helps strenghten the group’s creative muscle,” reveals Diana.
“That’s where we share new ideas, encourage development and collaboration. Some small ideas started in Mona Lisa eventually bear fruit and achieve great results, so I’d like to thank all who have worked relentlessly over the past year.”
Full Dragons 2017 results here: mailto:http://www.marketingmagazine.com.my/breaking-news/breaking-news/daily-fresh-news/dragons-of-malaysia-asia-2017-winners-announced