06 November 2008
Friendster, Inc., a top-10 global website based on traffic and the number one social network in Asia, has enabled its millions of users in Malaysia to subscribe to Friendster Text Alerts, a full suite of alerts covering activity in their Friendster network that are sent directly to their mobile phones via SMS text messages. Friendster Text Alerts is Friendster’s second mobile offering and it complements Friendster’s successful mobile site, m.friendster.com, which launched in May 2008.

Malaysian Mobile Subscribers Can Over 25 Million Now Receive Friendster Updates

Friendster, Inc., a top-10 global website based on traffic and the number one social network in Asia, has enabled its millions of users in Malaysia to subscribe to Friendster Text Alerts, a full suite of alerts covering activity in their Friendster network that are sent directly to their mobile phones via SMS text messages. Friendster Text Alerts is Friendster’s second mobile offering and it complements Friendster’s successful mobile site, m.friendster.com, which launched in May 2008.

Friendster Text Alerts allows users to subscribe to receive text message alerts for friend requests, new messages, comments, bulletins and more. When such activity takes place within their network of friends on Friendster, they will receive an SMS text message on their mobile phone. Users will also be able to share and communicate on Friendster by sending a text message to Friendster to update content on their profile, such as posting shoutouts and bulletins, sending messages, and replying to friend requests. Friendster Text Alerts will increase timely communication among users and support and encourage network activity while Friendster users are away from a computer.

“Friendster users tell us they want to stay connected with the latest updates about their friends and all of the sharing and communication that occurs on Friendster,” said David Jones, vice president of global marketing for Friendster. “Since SMS text messaging technology is universally available on mobile phones, our millions of users in Malaysia with mobile phones can now subscribe to Friendster Text Alerts to stay in touch, even when away from a computer.”

Friendster users must opt in, or register, to use Friendster Text Alerts by going to http://www.friendster.com/registermobile.php and entering their mobile phone details and selecting which mobile text alerts they wish to receive. Friendster does not charge its users for Friendster Text Alerts, but users are subject to text messaging usage fees from their wireless service provider. Friendster Text Alerts was recently launched in the Philippines, Indonesia and Singapore.

Friendster Text Alerts has been launched in collaboration with Mesdaq-listed mTouche Technology Berhad (“mTouche”), a provider of mobile value-added services to more than 40 Mobile Network Operators in Asia. mTouche is providing Friendster with mobile messaging integration with the mobile network operators in Indonesia, Malaysia and Singapore. Through its relationships with mobile network operators, mTouche manages the delivery of Friendster Text Alerts to the Friendster member’s mobile phone and replies to those alerts. “Recent studies have shown that about 90% of Asia’s mobile phone subscribers use SMS text messaging, and some of the highest per subscriber usage of text messaging is in countries in Southeast Asia. It’s only natural to combine the most popular mobile feature – text messaging – with the most popular social network in Asia – Friendster,” said Jones.

Friendster Leads in Malaysia

Friendster is the number one social network in Malaysia and more than 3 times larger than the next largest social network in Malaysia. In Malaysia, Friendster has over 7.6 million monthly unique visitors to Friendster.com as of July 2008. Since there are over 15 million Internet users in Malaysia, about 51% percent of Malaysia visited Friendster in July. With over 5 million registered users in Malaysia, about 34% of Malaysia’s Internet users have a Friendster account. A typical user spends 30 minutes a day on Friendster and visits Friendster several times a week, communicating with friends and sharing and consuming content through a suite of features.

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