10 January 2008
ZenithOptimedia Indonesia kicks off 2008 with a major new business win from Bentoel. In 2007 ZenithOptimedia Indonesia used to handle all Bentoel brands...

ZenithOptimedia Indonesia kicks off 2008 with a major new business win from Bentoel. In 2007 ZenithOptimedia Indonesia used to handle all Bentoel brands for Trans Group TV Network only. Starting January 2008, the client has added 2 more major TV stations, namely Indosiar and TPI to the ZenithOptimedia roster. With the additional assignments from Bentoel, ZenithOptimedia will now manage 50% of Bentoel billings with Mediaedge managing the rest.

Bentoel is one of the largest clove cigarette companies in Indonesia, selling famous brands such as Star Mild, Sejati, X Mild, Country, Bentoel Biru to name a few.

“We highly value ZenithOptimedia''s contribution during 2007. With its expertise, professionalism, wholehearted commitment and team work, ZenithOptimedia demonstrated itself as a solid partner to Bentoel Group. We enjoy the positive interactions we always have with ZenithOptimedia -their in depth reviews, insightful insights as well as sharp thinking. Expecting to have even stronger contributions from ZenithOptimedia, beginning year 2008 we have decided to broaden ZenithOptimedia''s assignments.”, said Ms. Gina Wibowo - Chief Marketing Officer of PT. Bentoel Prima Indonesia.

Partha Kabi – Technical Advisor of ZenithOptimedia “While thanking the client, I would also like to congratulate my team for their outstanding performance. In the case of Bentoel, the client has not only recognized and appreciated our outstanding work but has also rewarded us with additional assignments for 2008. This is a good start to the year for all of us at ZenithOptimedia Indonesia”

Hewlett Parkard, Reckitt Benckiser and BNI Bank are among ZenithOptimedia Indonesia’s major clients.

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