27 November 2008
Despite the economic downturn, R3 has added additional talent to its marketing consultancy to service its clients on a local, regional and global basis. Senior Consultant Elfrida Szeto and Financial Consultant Ashley Tay have joined the company.
{reg}Despite the economic downturn, R3 has added additional talent to its marketing consultancy to service its clients on a local, regional and global basis. Senior Consultant Elfrida Szeto and Financial Consultant Ashley Tay have joined the company.

Elfrida is a Masters of Business Graduate from the Royal Melbourne Institute of Technology with more than a decade of experience working with local and regional marketers from a Singapore base. Her most recent assignments include running the SKII business at Leo Burnett Singapore and the HP business at sister agency Publicis.

“We’re excited to have Elfrida expand our team as she’s proven her abilities on some of the biggest brands active in this region” said Goh Shu Fen, Principal of R3. “We’re sure she will add value to the efficiency and effectiveness of our long term clients” she added.

“I joined R3 because they are one of the few marketing consultancies with a truly ‘geography-neutral’ perspective” said Ms Szeto. “Already, we’ve been engaged in three global agency reviews as well as several Asia Pacific initiatives – there’s a lot of shared learning and opportunities to drive greater improvement” she added.

“And Ashley uniquely combines the quantitative nature of marketing cost management with the qualitative skills needed to assess talent, chemistry, process and effectiveness” said Goh Shu Fen, Principal of R3. “We’ve already got her involved in a number of assignments which only a real CPA with multi-market knowledge could make such a positive contribution” she added{/reg}
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