24 November 2008

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The Ströer Group, one of the biggest international marketers of out-of-home-media (OOH) and street furniture, held a seminar on Wednesday in KL to inform media agencies and marketers of its expansion plans for the Southeast Asian market. The company, through the acquisition of shares in Malaysian outdoor advertiser ‘59 images’, is jointly owned by Ströer Media International and its subsidiary Ströer Malaysia, and is tasked with serving as a base from which it will expand into other markets in this region.
{reg}The Ströer Group, one of the biggest international marketers of out-of-home-media (OOH) and street furniture, held a seminar on Wednesday in KL to inform media agencies and marketers of its expansion plans for the Southeast Asian market. The company, through the acquisition of shares in Malaysian outdoor advertiser ‘59 images’, is jointly owned by Ströer Media International and its subsidiary Ströer Malaysia, and is tasked with serving as a base from which it will expand into other markets in this region.

Christian Kohorst, Managing Director of Ströer Media International, said, “We chose Malaysia because its strong fundamentals and beautiful cities. I think the outdoor advertising market here is not fully developed. We intend to add value as we move forward. We are building our network outside Kuala Lumpur as well. We do not really have a competitor here in Malaysia as we are unique in our own way.”

Bala Pomaleh, Managing Director of Posterscope Sdn Bhd, who spoke at the seminar added that in the near future digital will converge with outdoor and OOH will experience a new wave in network buying.

James Yeong, Business Development Director, Stroeer Malaysia Sdn Bhd, said, “We are all about strategic positioning and not just about quantity. We want to understand why Malaysia is not moving as fast as Thailand or Singapore and we want to take the lead in taking the local out-of-home environment to the next level”.

The Malaysian ad market is worth USD$1.45 billion; OOH media has a market share of 3%. And according on a prognosis by Zenith Optimedia. the average growth rate of the outdoor market in Malaysia will be above 10% between 2007 and 2010.{/reg}
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