26 November 2008
MTV Networks Asia and Eyeblaster announce a partnership to offer the innovative MTV-Nick Screen advertising format across its properties in Southeast Asia. The new ad offering will enable MTV’s advertising clients to spread their TV advertising budgets towards online video – thereby increasing the reach and lifespan of TV commercials.
{reg}MTV Networks Asia and Eyeblaster announce a partnership to offer the innovative MTV-Nick Screen advertising format across its properties in Southeast Asia. The new ad offering will enable MTV’s advertising clients to spread their TV advertising budgets towards online video – thereby increasing the reach and lifespan of TV commercials.

“MTV and Nickelodeon channel viewers also come online (mtvasia.com & nicksplat.com) to take part in contests, entertainment news, view and share content among the many activities offered. This presents a unique opportunity for advertisers to extend their reach across multiple platforms in a consistent way. We are excited about this ability to bring more value to our advertisers through our partnership with Eyeblaster,” said Robert Kim, Senior Director of Digital Media at MTV Networks Asia.

MTV-Nick Screen is an online video rich media ad unit developed by Eyeblaster. It can run the same commercials from broadcast TV without any reformatting required. The video unit floats on the bottom right of a user’s monitor to run 30 or 60-second TV commercials. It also allows users to click through to the advertiser’s website. “Click through is not the only way to measure campaign effectiveness. With the MTV-Nick Screen, we will also be able to provide advertisers with video play rates that is a better representation of user engagement with the advertiser’s brand,” Martin Ross, Country Manager of Eyeblaster noted.{/reg}
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