19 November 2008
This year's month long Kancils Festival is set to be more spectacular than the previous one despite the current economic uncertainty. As part of the Festival, the recent Distilled seminar hosted creative icons from around the globe. These international creative directors shared their game-changing presentations and stories and included Crispin Porter+Bogusky’s Alex Burnard, Creative Juice/G1’s Thirasak Tanapatanakul, Bates Asia’s Sonal Dabral, Matty Burton of Droga5 and TBWA\’s Graham Kelly.
This year's month long Kancils Festival is set to be more spectacular than the previous one despite the current economic uncertainty. As part of the Festival, the recent Distilled seminar hosted creative icons from around the globe. These international creative directors{reg} shared their game-changing presentations and stories and included Crispin Porter+Bogusky’s Alex Burnard, Creative Juice/G1’s Thirasak Tanapatanakul, Bates Asia’s Sonal Dabral, Matty Burton of Droga5 and TBWA\’s Graham Kelly.

In a brief chat with Marketing, Sonal noted. “I was in Malaysia for about 5 years before I moved on and I strongly believe this country has much to offer. Life is the biggest provider of inspiration and people like Barack Obama, Mahatma Gandhi, Serena Williams, who all brought ideas that changed the game,” he said. He went on to add that Serena Williams, the tennis player was instrumental in bringing fashion into sports.

Sonal continued, “I believe that in 2009 the market will improve and the worst will be over. Malaysia is a very big market with a big talent pool. The fact that talent is movable and goes beyond borders is good for everyone. Although there is much more to be done for the digital arena, ideas from Malaysia are extremely noteworthy and has won the country recognition worldwide.”

He also added that creativity and ideas re all about the adrenalin rush. “It's like football or soccer. It's like Bollywood glamour. It's about philosophy and not just the design. Just look at Apple and how it has built a cult among its users.”{/reg}
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