12 November 2008
Bob Jeffrey, Worldwide CEO of JWT, has announced the appointment of Fernando Vega Olmos as Creative Chairman, Continental Europe and Latin America. In this role, Vega Olmos will report to Jeffrey and partner with Toby
Bob Jeffrey, Worldwide CEO of JWT, has announced the appointment of Fernando Vega Olmos as Creative Chairman, Continental Europe and Latin America. In this role, Vega Olmos will report to Jeffrey and partner with Toby Hoare, CEO JWT Europe, Jimmy Evans, President, JWT Latin America, and Stefano Zunino, Executive Chairman, JWT Brazil, in steering the work, recruiting creative talent and working on JWT’s multi-national clients in the region. He will be co-located between Spain and Argentina.

“Fernando Vega Olmos is widely regarded as Argentina’s most revered creative and we are thrilled to welcome him to JWT Worldwide,” stated Bob Jeffrey, Chairman and CEO, JWT Worldwide. “With Fernando in place, JWT will offer clients an unparalleled roster of creative talent across all markets.”

Vega Olmos, joins JWT from Lowe Latina (Lola), where he was Chairman since early 2007. He began his career as a copywriter at Gowland & McCann Erickson, moving to Ratto BBDO where he was Creative Director and then on to Casares Grey as Executive Creative Director & Partner where, in 1992, he became the first Argentinean creative to win a Gold Lion at Cannes. VegaOlmosPonce was launched in Buenos Aires in 1997 by Vega Olmos and Hernan Ponce, and has been ranked, by the Gunn Report, among the top 15 most creative agencies in the world, creating campaigns that aired in Latin America, USA, Europe and Asia. At the end of 2004, Lowe appointed Vega Olmos as Unilever Worldwide Creative Director. In 2007, he was named Chairman of Lowe Latina (Lola).

Vega Olmos has won numerous awards. Additionally, he has been a judge at the most prestigious advertising festivals worldwide, including three times at the Cannes Lions. In 1992 he was a juror for press, in 2005 for TV and in 2006 was President of the jury for outdoor.
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