14 November 2008
ADOI sources has unconfirmed reports that Dentsu Malaysia has won the prestigious Lexus creative account in a multimedia pitch against incumbent Saatchi & Saatchi.
ADOI sources has unconfirmed reports that Dentsu Malaysia has won the prestigious Lexus creative account in a multimedia pitch against incumbent Saatchi & Saatchi.

LEXUS was launched in 1989, pioneering a new vision and a uniquely different approach to building, marketing and selling luxury automobiles. LEXUS took a strong position in a highly competitive market becoming the top–selling luxury import brand in the United States by 1993. LEXUS Malaysia is a division of UMW Toyota and it launched its latest variant, the LS 460, in Malaysia in late August.
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