Daily Breaking News

AirAsia corrects Bung Moktar

The claim by MP is untrue

Project Illuminate uses digital to help the disadvantaged

With students at YWCA’s Vocational Training Opportunity Centre 

31 December 2013

Of the many momentous occurrences in 2013, we must acknowledge the moment when the ‘selfie’ trend exploded onto mainstream media and the ‘new’ word even managed to glean the honorary title ‘Word of the Year’ from Oxford Dictionaries.

Independent global marketing consultants; R3 Worldwide recently revealed the top 10 Creative wins for the Asia-Pacific region as of November 2013.

30 December 2013

Dialogs with a blog may only occur when the blog post receives comments from readers.

The launch of the global Product of the Year (POY) awards in Malaysia last Monday marks a wave of change that can hopefully enhance the evolution of the regional marketing industry.

The world's largest product innovation concept, Product of the Year (POY), is taking Malaysia by storm with the latest installation of a billboard at DUKE Setiawangsa!

It’s a tough market right now to find a good job, especially if you are seeking a senior position, and are nearing the ‘twilight’ of your career.

26 December 2013

The robot astronaut; Kirobo makes a special appearance for a one-second segment in Google Zeitgeist’s ‘Here’s to 2013’ video compilation of the year’s top searches on Google worldwide.

Brand and design consultants, Landor Associates, hosted a ‘Wake Up with Landor’ breakfast session at the Hilton KL recently. This event marked the fifth installment of the ‘Wake Up’ sessions that have been conducted in the South East Asia – Pacific region.

24 December 2013

In the cheery spirit of Christmas, Apple recently released a holiday-themed television ad, featuring the iPhone 5S to create an emotional story of a family during Christmastime.

Magazine publishers Blu Inc Media announced recently that is has acquired the publishing business of Write On Media and upon acquisition, Blu Inc now adds two more titles to its already impressive portfolio; namely Home & Décor magazine and HardwareMAG (HWM); a top tech and lifestyle publication.

South Korean Advertising and PR agency, Cheil Worldwide, officially launched a new base of operations here in Kuala Lumpur yesterday. This expansion increases the company’s global footprint to a total of 41 offices across 35 countries.

Bolstering their banner of ‘Creativity or Nothing’ philosophy, Dentsu Utama has beefed up its arsenal by officially welcoming three award-winning titans of the creative industry into their ranks, whose cumulative talent and experience serve to strengthen Dentsu Utama’s creative unit.

At 10:19 a.m EST. Friday, Justine Sacco, a PR director at InterActiveCorp (IAC), posted this tweet shortly before an 11 hour flight from London to Cape Town, South Africa.

She only had about 200 followers, but someone emailed it to Valleywag editor Sam Biddle, who told BuzzFeed. He published a brief item about three hours after it was sent.

Read full article >>

23 December 2013

It really goes without saying that Malaysians love to shop. This is no more evident that the estimated 300 shopping malls across the nation, and the hordes of shoppers that throng them every weekend.

Here's our list of the most well-known brand ambassadors in Malaysia. These  high-profile individuals are highly sought-after have been the faces of a variety of giant brands, some on a global scale. 

20 December 2013

Early this month, KFC Malaysia launched a new Facebook app allows it to automatically change its brand page cover photo at pre-determined intervals; making it the first F&B brand to do so.

20 December 2013

On the Internet, people don’t just watch ads; they respond in many ways and document their responses by commenting, sharing, liking and sometimes they even create spoofs or remakes.

Brand Ambassadors - a familiar tool in the shed of marketing that has seem much use time and time again through the years. But why do brands need ambassadors? And - Is bigger always better? We takes a closer look at the role of the ambassador and why megastar icons aren't always the best choice.

Outdoor advertising solutions specialists, Redberry Outdoor hosted a market survey presentation yesterday, proffering their findings on the effectiveness of bus advertising. The survey was conducted by TNS, the chosen market research agency.

Remember ‘Think Small’? — No, do you really remember “Think Small”?

18 December 2013

The ‘Rexona Move. Sweat to Change Lives’ campaign saw Malaysians move and sweat for the noble cause of helping out 13 shelter homes for underprivileged children earlier in the year.

18 December 2013

The universe is trying to tell us something. On Nov 8 at the Plenary Hall of the KL Convention Centre, Media Prima unveiled its universe

The Malaysian Digital Association (MDA) in collaboration with comScore – a global leader in Internet analytics and digital measurement, recently hosted a briefing session for publishers, advertisers and selected digital service providers with the purpose of delivering insights on monetizing and quantifying digital currency for Malaysia.

Before the Industrial Revolution, people knew to sell themselves. The town cobbler, trader or shoemaker would become known in their town, and customers would seek them out.

So, she just didn’t have it – the ‘Queen B’ shocked the Internet last week just before the weekend by releasing her self-titled fifth solo album via iTunes sans any marketing or promotional efforts, she simply informed her fans on her social media platforms like Facebook and Instagram.

17 December 2013

Mindshare has battled over several months with another local agency in Malaysia to remain as the media agency for Nestlé Products Sdn Bhd.

The year-end issue of MARKETING magazine is just bursting with stuff that will charge up your 2014.

In the United States, the only news worthy of being discussed of late is the Affordable Care Act, aka ‘Obamacare’ or health insurance for all. Well, apart from whatever Miley Cyrus is up to (which reminds me, have you seen her new site: mileycyrus.com? Whoa. …I’m just saying.).

16 December 2013

Recently, Wired writer Steve Silberman (aka @stevesilberman) shot us a note on Twitter, saying, “@openculture, do not miss this brilliant ad. Most touching movie (in 3 mins!) I’ve seen in years.” Released on November 13th, the video has already clocked over 10 million views. But chances are you haven’t seen it. And that’s because it’s targeted to the web-enabled middle class of India and Pakistan.

Read full article >>

What’s the big deal about the big idea? I’m not sure I’m too hot on it anymore. I feel it is as outdated as a TV-led media plan. (Yeah, right?;) I’m more interested in the simple, small thing that organizes the next big thing.

After three days of working nonstop, Y&R Indonesia copywriter Mita Diran was no longer going strong.

If you watched the London Olympics last summer, you saw – every couple of minutes, it seemed – a parade of top athletes touting the nutritional qualities of their favorite eatery: Subway. Watching Apolo Ohno or Robert Griffin III bite into a veggie footlong with avocado or hearing that Subway is “the official training restaurant of athletes everywhere,” you might get the idea that the sandwich restaurant isn’t that bad for you – healthy, even.

Think again.

Read full article >>

13 December 2013

It's the countdown to your vacation. As you make your way down your "to do" list, you are pleased to see how much you can cross off.

The Parent Action Group for Education Malaysia (PAGE) and international non-profit organization SafeGov.org, partnered up to conduct a survey with 400 Malaysian parents about the expected educational benefits as well as the potential threats to children’s privacy that school Internet services can bring.

Nando’s has just launched a new branding campaign called ‘Just SAY Lah!’, calling out to all Malaysian’s to express their feelings, thoughts and emotions, letting it all out, so to speak.

In our everyday lives, our skin has to cope with a lot of wear and tear plus the damage caused by exposure to harmful UV rays, pollution and harsh temperatures.

12 December 2013

Trade publishers iMedia Connections recently released a list of the the ‘Top 10 most watched video campaigns of 2013’, rounding off the best video ad campaigns for the year. The list revealed a couple of interesting facts regarding changes in viewer’s watching habits – and it numbers in the millions.

12 December 2013

Bloomberg Television today announced that it has entered into a landmark partnership with former Malaysian Minister and founder of ntv7 Dato Sri Mohd Effendi Norwawi’s Encorp Group Sdn Bhd. Bloomberg Television and Encorp Group will cooperate to create the first business news channel in Malaysia in 2014.

Bloomberg Television Malaysia will combine the unrivalled resources of Bloomberg with locally produced quality content to deepen and broaden coverage of Malaysia’s vibrant business scene.

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Creativity is very subjective. So are ideas. Unfortunately, in the business of advertising, there is only that many times one can hide under the blanket of subjectivity.

For the 21 participants who became the first few in Malaysia and Asia to be awarded the the world-class Certificate in Digital Marketing powered by Econsultancy of London, UK and also the Google Adwords Individual Qualification, December 2013 will always be fondly remembered for many days to come.

Flood victims in Terengganu nearby the town of Chendor were given free Gardenia bread straight off two Gardenia delivery trucks that were en route from Kuala Lumpur carrying bread to flood victims.

12 December 2013

GroupM, the world’s leading global media investment management operation, announced today that it has agreed to acquire a majority interest in Vocanic, Asia’s leading social media marketing business.

11 December 2013

I’ve been thinking for a long time now and mulling over writing this, first, because I don’t think merely writing about an issue would lead to direct, conducive change – it takes more than that, and I’m looking for more. My efforts now at most would raise the discussion and get some members of society to get some thinking going on. I’ve since come to adopt this as my purpose for writing.

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The first 8 months of 2013 shows 20% increase in adex, this of course includes growing Astro channels being monitored but reduced Out of Home advertising figures and zero reporting on Digital advertising.

On the way to work this morning I heard such an ear-catching radio commercial. However, the only bit of information that I managed to catch from the radio ad is that it mentioned the Ikano Power Centre (IPC) that’s situated at the Curve.

10 December 2013

Unilever is slashing its marketer headcount and culling the number of products it sells around the world in a bid to reverse its global slowdown. The company seeks US$500 million in savings next year, and has flagged that agency fees are in the firing line. The FMCG giant has also signalled that it will continue to shift its budget away from traditional channels and into digital.

Read full article >>

10 December 2013

Award-winning digital pioneer Christopher Koh has been appointed as the new Head of Digital for Mindshare Malaysia.

In a move to target young, savvy millenials, Samsung Malaysia together with Starcom Malaysia launched a video-led campaign integrating TV and online for the launch of the Galaxy S4 zoom.

10 December 2013

A couple pauses between salvaging through the remains of a family member’s home one day after a tornado devastated the town of Moore, Oklahoma.

Aerialist Nik Wallenda walks a two-inch-thick, quarter-mile-long steel cable over the Little Colorado River Gorge in northeastern Arizona in June.

Read full article >>

10 December 2013

Miley Cyrus and the Royal Baby may have been all over Facebook this year, but neither proved to be top conversation driver on the social network.

Pope Francis was the most talked about topic on Facebook worldwide this year, according to new data from the company, which measured the number of posts mentioning a particular person or event, including related hashtags.

Read full article >>

Malaysia’s No.1 video portal Tonton officially launched a brand new web series titled, ‘Dan Calonnya Adalah…’ yesterday with an exclusive screening of the first 3 episodes which starts airing on Dec 12.

In response to our previous article, here's what one of our many readers had to say.

Emarsys, a global leader in cloud-based marketing solutions, together with Econsultancy, a worldwide independent community-based publisher, have released a white paper “Marketing Automation in Asia Pacific - Best Practice Guide”. 

Advertising executives will have an opportunity to learn about the protection of intellectual property in a specially tailored workshop to be held at Pusat Latihan Harta Intelek (IPTC), Level 12A, Tower B, Menara UOA Bangsar on 12 – 13 December from 8:30 am – 6:00 pm.

Duxton Consulting is a unique beast. It is a combination of research company, brand strategist, and innovation driver, all bound together by systems and tools based on morphological Psychology.

Dynamic, intuitive women of today already understand that femininity is strength! Achieving the perfect blend of external feminine appeal and inner self-confidence is an essential element in the success of today’s modern women.

06 December 2013

According to Google Analytics, SAYS.com, a news site targeted at Malaysia’s social media users, has garnered over 1 million unique visitors since the launch of its redesigned news platform on 18 October 2013.

06 December 2013

Millennial Media’s latest Mobile Mix Report; has revealed that Android is still the largest Operating System (OS) used on their platform; accounting for 56% of total platform impressions in Q3 2013. In Malaysia - Android represents 64% of all platform impressions.

06 December 2013

Chow Kok Keong, formerly Creative Group Head at Naga DDB and until recently, Creative Director at TBWA KL, has joined Dentsu Utama.

A sensuously modern and ever so mysterious 'new kind of nude' has hit the streets with the arrival of Triumph's exciting Body Make-Up collection

Federal Territories Deputy Minister Datuk J.Loga Bala Mohan declared in Parliament recently that DBKL (City Hall) is carrying out monitoring and removal of advertisements which are ‘un-bahasa’ like, meaning they do not fully support the use of Bahasa Malaysia; the National Language.

05 December 2013

In 2006, Esquire honored David Droga, the founder of a small ad agency named Droga5, as one of its Best & Brightest and worked with him to launch the Tap Project, a clean-water initiative for UNICEF. Now, seven years and one minority-stake sale to William Morris Endeavor later, we asked Droga (who remains creative chairman of Droga5) to assess the state of his industry.

Read full article >>

Let’s face it. The 2014 Budget will have some level of additional cost effect for most of us.

Touted as the first low-fat white coffee in Malaysian, Ah Huat Low-Fat White Coffee allows coffee lovers to have a second cup in a day while maintaining a healthy balance. 

Technology, travel and lower trade barriers have made multi-market launches an omnipresent reality for global brands, whom are now challenged to live up to all the meanings of ‘global’. And that’s where things get complicated.

04 December 2013

I'm always struck by the number of people who complain about the amount of email they receive and how much they despise their inbox -- not because their complaints aren't valid but because my own view couldn't be more different.

04 December 2013

Volvo Car Corp has chosen Grey, London, as its new global creative agency effective Jan 1, 2014, a top company executive said.

“Grey London has proven that they are capable of delivering what we are looking for. The team has, in a very short period of time, shown a very good understanding of our brand and our needs,” Alain Visser, Volvo's senior vice president of sales, marketing and customer service, said in a statement to Advertising Age, an affiliate of Automotive News.

Read full article >>

02 December 2013

A new face is not the problem. But an 'ugly' one is - as described by one disgruntled Maybank2u customer, Twitter handle; @imShahidah.

This book is dynamite. An extraordinary book full of passion, ideas, adventures, bravery and above all fun.

02 December 2013

At the recent Institute of Advertising (IAS) Hall of Fame awards, Chief Creative Officer of Y&R Farrokh Madon was elected as the Creative Director of the Year amongst a stellar list of top 15 creative directors nominated by the ad industry.

For 45 years, PECOL has been one of the best hot water systems across the region.

02 December 2013

At a time when the Malaysian apparel industry faces stiff competition from a large number of international players, such as H&M, Levi’s and Adidas, Padini Holdings Bhd clocked up impressive growth in the first quarter ended September 30, 2013, driven by higher sales and surge in exports.

Padini, a leader in the multibillion textile and garment industry in Malaysia, has reported 8.13 growth in its net profit for the first quarter of the financial year at RM27.37 million as against RM25.31 million in the same period last year, in line with expectations, accounting for 29.7 per cent of its 2014 financial year estimates.

Read full article >>

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