Daily Breaking News

Shukor takes on Big role

Now CEO of Big Tree

Redberry shares “Sound That You Can See”

Package announced at Thank You Night 

How to hack customers like a Russian spy

Influencing American consumers better than top advertisers in the world 

28 September 2012

From Level 1, Plaza Damansara to Level 19, Menara 1MK, Mont Kiara, Dentsu Utama’s recent move into their modern 11,000 square feet high-rise office caters to the agency’s steady growth...

28 September 2012

IPG Mediabrands has been awarded the global Agency on Record (AOR) for Malaysia Airlines business spanning 4...

28 September 2012

US-based electronics retailer RadioShack has ventured into Malaysia for its first two locations in Southeast Asia.The Kuala Lumpur stores will be operated by master franchise




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28 September 2012

IPG Mediabrands’ Prashant Kumar, President World Markets Asia, has been named as an Agency Innovator by industry...

27 September 2012

Despite global economic uncertainty and slowing GDP growth, annual packaged grocery sales in Asia Pacific increased 13 percent in the past year while volume sales increased by six percent, according to a report released today by Nielsen, a leading global provider of

26 September 2012

If David Ogilvy were alive today, he would be tweeting as much as he would be posting memes on Facebook.

Chances are, your followers will also be retweeting his nuggets of wisdom and your

26 September 2012

Samsung has hit back at rival Apple taking aim at the iPhone 5 in an ad that carries the message ‘It doesn’t take a genius’.

As well as taking a jab at Apple’s ‘genius bar’ retail help desk, and potentially founder Steve Jobs, the ad suggests that the decision between the two devices isn’t rocket science.

The ad which ran in US newspapers over the weekend pits the specifications of the recently released iPhone against the Galaxy S III. The list compares a number of common features, pointing out areas where the Galaxy matches or surpasses the iPhone, like its larger



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26 September 2012

Pay TV operator Astro Malaysia has kicked off the global roadshow for its initial public offering that could raise up to 4.56 billion ringgit (US$1.45 billion) in Malaysia’s third largest IPO this year.

The company is offering to sell up to 1.52 billion shares, and has set an institutional price range at 2.70 ringgit to 3 ringgit per share.  There is no greenshoe available.  The offering, which represents 29.2% of its enlarged share capital, consists of 31.2% primary shares and



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26 September 2012

"In the long history of ad agency brilliance-successful writers and outrageously distinctive art directors have ruled the land. And now, add the name; David Droga, to that list as this truly independent and innovative agency thinker rightfully takes his place as one of the creative geniuses of the modern marketing world."

Bob Giraldi, film director and owner, Giraldi Media; chair, Live Action Short Film Graduate Department, School of Visual



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26 September 2012

Hours before the first H&M opened in Kuala Lumpur this morning, a queue of about 1,500 people had already formed outside Lot 10 in Bukit Bintang.
In fact, some of them were there from the day before... so eager were these people to be one of the first people to shop at


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26 September 2012

Brand Finance's annual report pits the best Malaysian brands against one another in the most definitive list of brand values available. This report provides an opinion regardi





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25 September 2012

Entries are now open for this year’s Effie Awards that honours the most effective marketing communications

25 September 2012

Get ready to switch on to Malaysia’s one-stop media portal for Pay TV advertising! Astro Radar is packed with comprehensive content to help brand owners and media planners create targeted, relevant and

25 September 2012

Visa, San Francisco, shifted the duties as its lead creative agency to BBDO Worldwide, part of the Omnicom Group, from TBWA Worldwide, which is also owned by Omnicom. BBDO had been the creative agency for Visa USA from 1985 to 2005, when those duties went to the TBWA/Chiat/Day unit of TBWA. In 2009, Visa consolidated the worldwide creative assignment at TBWA. Visa spent almost $500 million last year on advertising in the United States; the worldwide total was not available. In a statement, Visa said that TBWA would continue “to support our efforts in select international markets, working closely with BBDO and other agencies in





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25 September 2012

The planned rebranding of Euro RSCG Worldwide as Havas Worldwide takes place on September 24th 2012, 7pm Malaysian time. The rebranding underlines a simpler and more transparent corporate structure and unified culture, reinforcing Havas’s position as the most integrated of all

24 September 2012

Maybelline should blush, and pay up, for overstating how long it takes a popular brand of lipstick and lip gloss to wear off, according to a lawsuit filed here.

Three women sued the cosmetics maker saying its Super Stay 14HR Lipstick and Super Stay 10HR Stain Gloss wear off and fade after only a few hours.

Carol Leebove, Wanda Santa and Denise Santiago accused the unit of L’Oreal SA of falsely advertising the staying power of both products, which sell for about US$9 (RM27).

According to a complaint filed in the US District Court in Manhattan on Friday, Maybelline misled consumers by claiming that the lip gloss “stays vibrant and




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24 September 2012

Maybelline should blush, and pay up, for overstating how long it takes a popular brand of lipstick and lip gloss to wear off, according to a lawsuit filed here.

Three women sued the cosmetics maker saying its Super Stay 14HR Lipstick and Super Stay 10HR Stain Gloss wear off and fade after only a few hours.

Carol Leebove, Wanda Santa and Denise Santiago accused the unit of L’Oreal SA of falsely advertising the staying power of both products, which sell for about US$9 (RM27).

According to a complaint filed in the US District Court in Manhattan on Friday, Maybelline misled consumers by claiming that the lip gloss “stays vibrant and




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24 September 2012

While publishers and developers have evolved to take advantage of new digital platforms, advertisers are lagging behind. Too often, they are simply repurposing TV material rather than tailoring their creative material to the online video environment.

Online video is flourishing. Better technology and more bandwidth means consumers watch more video in more places than ever. But there is also a roadblock that is



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24 September 2012

The GO Communications Group has acquired one of Cambodia’s leading Public Relations and Events agencies Active Event Management. The buy out of Active follows the acquisition of

26 September 2012

Spin Communications has just added award-winning Malay writer Faridah Sulaiman to its fast-growing

23 September 2012

The International Networks division of NBCUniversal International Television announced that E! Entertainment Television is refreshing its

20 September 2012

Hundreds are coming!! Autograph seekers welcomed

19 September 2012

The winners of the Spikes Asia 2012 Awards have been announced tonight at the hotly anticipated Awards Ceremony...

19 September 2012

Sharone Hakman of MasterChef US show made his way to Malaysian shores to talk about his main passion in life, the one thing he...

19 September 2012

Euro RSCG Worldwide has appointed Naomi Troni to the role of CEO, Southeast Asia. Based in Singapore, Troni will oversee...

26 September 2012

D&AD recently staged a huge party and awards ceremony to celebrate its 50th Birthday. At the event, the top ranked agencies, studios and people of the last 50 years of

18 September 2012

Stepping up their membership recruitment drive, the International Advertising Association (IAA) Malaysia has already hit its membership target of 50 for this year. President Harmandar Singh thanked the ExCo at a

18 September 2012

CEO of Facebook Mark Zuckerberg has made it clear that Facebook has every intention of giving Google a run for its money by marrying social networking with one of the most valuable areas of the technology industry: Search. The Search market represents a

18 September 2012

Spin Communications, a three-year-old boutique agency with a central phliosophy of Kongsi-ness’ which means ‘to share seems to hit the right note when reading

26 September 2012

The Sweet Shop is proud to announce the addition of Noah Conopask to their global roster.  The self-taught, New York based director combines more than a decade’s worth of experience in photography, motion graphics, and design, to create highly

26 September 2012

Culinary showman Sharone Hakman of MasterChef US made his way to Malaysian shores to talk about his main passion in life, the one thing he was born to do – food! Sharone’s visit here coincided with the premiere of

14 September 2012

Click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads, the company revealed in its research on online video.

12 September 2012

To join in the excitement of the visit of The Duke and Duchess of Cambridge to Singapore, British Airways have created an advertisement to welcome

11 September 2012

A majority-Malaysian owned budget carrier Malindo Airways launched today will start operations next May and could spark a price war in an increasingly crowded low-cost carrier market.

The new airline is a 51:49 joint venture between Malaysia’s National Aerospace and Defence Industries Sdn Bhd (NADI) and Indonesia’s PT Lion Grup, and was launched by Prime Minister Datuk Seri Najib Razak this afternoon.

The airline will start operations on May 1, flying passengers from Indonesia to Kuala Lumpur International Airport (KLIA) and the soon-to-be completed KLIA2. It will also operate out of Kota Kinabalu International Airport.

“This is going to be a landmark collaboration not only between the two parties, but beyond,” Najib said in his speech.

Analysts say that Malindo Airways is eyeing primarily AirAsia’s lucrative domestic market in Malaysia and could undercut AirAsia in an effort to win market share.

The new carrier will begin flights between Indonesia and Malaysia next May with a fleet of 12 Boeing 727 aircraft, which it plans to expand to





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11 September 2012

The legendary Stefan Sagmeister is coming to Malaysia on September 25. Commercial Radio Malaysia (CRM) is presenting the Grammy award winning designer on the afternoon of Sept 25 at

11 September 2012

Jatomi Fitness Clubs has appointed Creative Juice\Kuala Lumpur (CJ\KL) to handle its brand and communications work with immediate

10 September 2012

You'd be surprised by the entrepreneurial spirit of our fellow Malaysians.




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10 September 2012

Many would agree that convincing young adults to consider insurance is almost as impossible as the proverbial challenge of selling ice to Eskimos. Prudential’s ‘R U Ready’ campaign is testament that with the right persuasion, it is actually a very possible feat. One that saw

10 September 2012

Nickelodeon has announced the launch of a new animated series Akis for regional viewers starting Friday, 28 September 2012. Akis is the first Malaysian animation production to be commissioned by

10 September 2012

A funny thing happens when you travel – you see things with fresh eyes.

I recently traveled with my family to Europe and Malaysia. Looking back on my trip, there were a number of memorable experiences that made me reflect on the brands I work with at TANK every day. Some are loose connections. Others have inspired my work since getting back.

I’ve captured five of those experiences here – call it a traveler’s guide to branding. So let’s get on our way.

Learning from the past to influence the future

Walking around the Acropolis of Athens, and standing at the foot of Parthenon, was breathtaking. One of those moments you can strike off your bucket list.

But what really impressed me, almost as much as seeing this magnificent site, was how the artifacts and ruins had




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10 September 2012

When one talks about the advertising industry, the same question pops up: “Who are you guys?”. This is partly because people take advertising for granted most times and rarely do they pry into who are the people behind it. It has become, I dare say, a part of

20 September 2012

Available across 130 bookstores nationwide, the latest issue MARKETING magazine is flame-packed with more news, views and issues from Malaysia and around the

12 September 2012

Audit Bureau of Circulations (ABC) members, sporting their new ABC-branded executive shirts, demonstrated their solidarity at the ‘Strength in Numbers' walk at

10 September 2012

This site's publisher Harmandar Singh, better known as Ham, has been appointed to evaluate the new Bachelor of Social Communications with Honours offered by the Faculty of Language and

07 September 2012

The 2012 Epica awards are now open for entries.

The Epica awards were created in 1987 and celebrated their 25th anniversary last year. Having originally focused on Europe only, the awards have progressively extended their geographic coverage and will become worldwide this year.

With 48 categories, Epica covers all types of communication: TV, Press, Poster, Radio, Business-to-Business, Corporate Image, Medical, Direct Marketing, Media Innovation, Branded Content, PR, Promotions, Craft, Design, Packaging, Interactive and Integrated Campaigns.

Three new Film Craft categories have been introduced in 2012 (Animation; Direction & Cinematography; Editing & Special Effects), while the Interactive categories have been extended to cover different types of products and services.

The awards are judged by journalists from 41 specialist trade press titles and dedicated websites. 34 countries will be represented on the jury this



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07 September 2012

Astro, Malaysia’s leading consumer media entertainment group and Maxis, Malaysia’s leading integrated communications service provider have come together in a strategic partnership to bring the best of Astro TV and Radio, high speed broadband and voice to Malaysian consumers and households. Astro and

07 September 2012

Integrated marketing communications company, Grey Group and shopper marketing agency, Grey DPI, a Grey Group company, have won two new regional accounts: Ferrero Rocher and

07 September 2012

Sporting greats. Movie stars. Intellectual achievers. Beauty queens. Entertainment, and other famous personalities - when they’re hot, they’re hot and who else could be chasing them?

06 September 2012

Commercial Radio Malaysia (CRM) is presenting the Grammy award winning designer on the afternoon of Sept 25 at the Eastin Hotel as part of their BootCamp series. Joining him is multi-Gold Cannes Award winner John Merrifield. This is

06 September 2012

Havas Media has launched of mobile marketing brand Mobext in Singapore and Malaysia with Michael de Souza being appointed General Manager of the newly launched

06 September 2012

This show is a presentation and analysis of the best recent 'real-world' digital marketing case studies, covering internet marketing, including email marketing, social media marketing, search and online display advertising. All case studies are covered in

06 September 2012

Dentsu Utama has appointed Nina Mohamed-Nor to take the helm as Creative Director. In her new role, Nina will undertake the task of creative work for Dentsu Utama’s clients like Honda, Panasonic, I&P and

06 September 2012

The world’s most popular lingerie and women’s undergarments store Victoria’s Secret has opened its first store in Malaysia in the capital, Kuala Lumpur.

The store, which opened on August 27 at Pavilion, hopes to get women purchasing accessories and fragrances from their shop.

The shop is one of the American brand’s Beauty and Accessories stores.

The company said in a press statement that it hopes to open a full shop in the near future to



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05 September 2012

Park Jaesang is an unlikely poster boy for South Korea's youth-obsessed, highly lucrative, and famously vacuous pop music. Park, who performs as Psy (short for psycho), is a relatively ancient 34, has been busted for marijuana and for avoiding the country's mandatory military service, and is not particularly good-looking. His first album got him fined for "inappropriate content" and the second was banned. He's mainstream in the way that South Korea's monolithically corporate media demands of its stars, who typically appear regularly on TV variety and even game shows, but as a harlequin, a performer known for his parodies, outrageous costumes, and jokey concerts. Still, there's a long history of fools and court jesters as society's most cutting social critics, and he might be one of them.

Now, Park has succeeded where the K-Pop entertainment-industrial-complex and its superstars have failed so many times before: he's made it in America. The opening track on his sixth album, "Gangnam Style" (watch it at right), has

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05 September 2012

The ABN Media Group has announced the launch of digital entertainment fashion lifestyle portal Red Carpet at redcarpet.net.my which marks a vital first step in creating wider media channel offerings to

05 September 2012

Andreas Vogiatzakis, who helms the Malaysian operations of the award winning network OMD and PHD, has been appointed to the Advisory Board of INTI International Universities & Colleges in Malaysia. The INTI Advisory Board is a special committee that comprises of senior professionals from

05 September 2012

In conjunction with the launch of the book, Yasmin How you know? a compilation of anecdotes and words of wisdom left by the late advertising creative director turned movie maker, Yasmin Ahmad, and lovingly contributed by her family and friends and published by Leo Burnett where she was Creative Director, BORDERS is presenting a 2-day Film Festival showcasing all her movies this Saturday and

05 September 2012

The Malaysian government will launch a MYR200 million ($63 million) fund to support businesses operating in the country’s

05 September 2012

According to Datuk Seri Idris Jala, Cabinet Minister and CEO of the Performance Management and Delivery Unit  (PEMANDU), the Government is in the midst of a major exercise to rebrand the country and promote a more vibrant image abroad.

A national branding unit with a RM30mil budget and a dedicated team of officers has been established in the Prime Minister’s Department to spearhead the project.

International management consultants have also been hired to give strategic advice and assist in the rebranding exercise.

Malaysia has undoubtedly had its successes. Dynamic development strategies, successful investment promotion, innovative tourism marketing, a reputation for racial and religious tolerance, an innovative foreign policy and world-renowned corporations like

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05 September 2012

On June 14, the Chief Marketing Officers (CMO) Conference 2012 bridged the divide across industries towards a common Marketing goal to learn and share from the

04 September 2012

Good news for adrenaline junkies! AXN has once again partnered with AXA AFFIN Life Insurance Berhad to present to you the second instalment of the AXA AFFIN AXN Big Challenge Malaysia. This time round, the AXN Big Challenge is back, greater and

04 September 2012

The BRC-KPMG Retail Monitor put online's growth at 4.8% for the month, which was the lowest since the monitor started collecting online sales data in October 2008.

Stephen Robertson, director general of the BRC, said both online and bricks-and-mortar sales suffered as "people were absorbed by the magnificent Olympics and had little interest in

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04 September 2012


The Best of Global Digital Marketing will be on 13 September with 100% new case studies! The Best of Digital Marketing Show is conducted by British expert Mike Berry and includes 12-15 case studies of award- winning digital marketing works. Each case study is covered in-depth with analysis of

03 September 2012

Astro has launched Astro Best to bring its 3.1 million customers/homes the hottest Hollywood and Asian Movies available on both DTH (Direct-To-Home) satellite and

03 September 2012

Saatchi & Saatchi has announced the appointment of new leadership for its Kuala Lumpur office, appointing Adrian Sng to the role of

03 September 2012

Saturday's article in StarBiz on who is doing what in the advertising business and how media and creative are co-existing bring to mind the recent 8th Malaysian Media Awards which was celebrated with high gusto in a

02 September 2012

The Best of Global Digital Marketing will be on 13 September with 100% new case studies! The Best of Digital Marketing Show is conducted by British expert Mike Berry and includes 12-15 case studies of award- winning digital marketing works. Each case study is covered in-depth with analysis of business results. Each case study takes approx 15-20 mins to cover and it includes a lot of video material – case study examples, interviews with creators, etc. 

Mike is a digital marketing trainer and consultant for several leading British and international educational institutions: Chartered Institute of Marketing and Institute of Direct Marketing.  He has been in marketing since the 1980s and in digital marketing since 1995.  He has held senior positions at several leading marketing organisations including Procter & Gamble, Wunderman, EURO RSCG and Draftfcb. He is also the author of “The New Integrated Direct Marketing".

Date:    13 September, 2012

Venue:    MATRADE Convention Centre, Jalan Duta, KL.

Time:    8.30am - 5.00pm

To register, call Ruby on 03-7726 2588or email This email address is being protected from spambots. You need JavaScript enabled to view it.
It is HRDF-Claimable and only RM850 per pax.

For more details, download this pdf.

When one talks about the advertising industry, the same question pops up: “Who are you guys?”. This is partly because people take advertising for granted most times and rarely do they pry into who are the people behind it.

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