Daily Breaking News

AirAsia corrects Bung Moktar

The claim by MP is untrue

Project Illuminate uses digital to help the disadvantaged

With students at YWCA’s Vocational Training Opportunity Centre 

An online uproar erupted after Paradigm Mall sarcastically told a Facebook user that he was free to solve its elevator problems with...

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The world’s largest automaker is jilting America’s Super Bowl for the global variety of football.

General Motors Co has signed on as the automotive sponsor of the world’s most popular football club, Manchester United, in an attempt to cement Chevrolet as a...

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Taking the cue from the growing popularity of social media, Danone Dumex (Malaysia) Sdn Bhd’s (Danone Dumex) CareLine has turned to Facebook, Twitter and YouTube to more actively engage with mothers and mothers-to-be.

Indian telecom company, Reliance Communications has appointed Gurdeep Singh as the President and Chief Executive Officer of its wireless business. He replaces Syed Safawi who had stepped down from the po...

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Yahoo! has launched a new series advertising products that will bring tailored, targeted and interactive ads to Southeast Asia. The mobile rich media ads, Smart Ads and targeted ads will leverage Internet's

Dentsu Inc. has established a new digital agency, Dentsu Mobius Pte. Ltd., in order to respond to growing client needs for Internet and other digital advertising as well as to increase the Group’s digital presence in the Southeast Asian region. The new company has

A group of flash mob dancers surprised unsuspecting shoppers at major shopping malls in the city today with an energetic dance routine. The flash mob was organized by FourFourTwo Magazine to promote its Euro 2012 special collector’s edition. FourFourTwo merchandise was also given out to shoppers and passersby during the flash

The newly formed GO Communications Group has  acquired one of Thailand’s leading Public Relations agencies DC Consu

British diplomats were not media friendly and threatened a freelance ITV news crew on assignment at a leading hotel in KL and called security to evict them yest

Facebook Inc shares slid below $29 to a new low on Tuesday as nervous investors fled the company's shares, concerned about the social network's long-term business prospects and an initial offering price that proved too...

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The developing economies of Malaysia and Indonesia were the two key growth markets across Southeast Asia registering strong first quarter growth in the Technical Consumer Goods (TCG) market.

Leo Burnett Group Singapore announced the appointment of Ted Lim as Chief Creative Officer (CCO). Lim, is among the most reputable creative leaders in the Asia-Pacific region was with Naga DDB for two decades before leaving to start his own marketing communications agency WANTED.

Spikes Asia, has announced the first three jury presidents set to take the helm at the 2012 Festival.

Chai joined the firm in early 2011 to develop its corporate communications practice. She has more than 10 years experience in providing fiscal and strategic counsel to clients around PR and marketing communications...

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Suwanvalaikorn joined McCann Worldgroup Thailand as a senior copywriter 10 years ago. While climbing the ranks, he has been recognised at a number of award shows, including a recent Best of the Best win at AdMan 2011...

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Malaysia Airports Holdings Berhad (MAHB) recorded revenue of RM657.7 million (US$209.1 million) for the three months ended 31 March 2012 (1Q12) – a rise of +6.5% compared to the corresponding period in 2011. Non-aeronautical activities made a solid contribution, with retail performing well...

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AEON CO. (M) BHD is in its 28th year of operation and continuing to strive to provide excellent service to the people and the nation. AEON is rebranding itself from JUSCO to AEON and in collaboration with Universal Music Malaysia, we are launching the first AEON Festival with our new AEO...

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General Motors Inc’s decision to stop advertising on Facebook may be a wake-up call for the No. 1 social network, but Top advertising executives say it is far too early to know if the site will take off as an advertising platform.

“There’s a lot of potential but it’s not a slam-dunk,” said Martin Sorrell, chief executive of WPP Plc, the world’s largest adv

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Lowe and Partners’ plan to consolidate its position as one of Malaysia’s top communications agencies was further strengthened this past week, with the 2nd Malaysian national car company, PERODUA, announcing Lowe’s appointment as one of its two agencies of roster.

Maxis Bhd (Maxis) in partnership with Malaysia’s leading small and medium enterprises (SME) business newspaper, Malaysia SME and Alliance Bank launched its inaugural SME Business Conference as part of its continuous support and commitment to growing local SMEs.

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Which are the brands that have earned the loyalty of Malaysian consumers? Reader’s Digest will name the brands that Malaysians trust the most, the winners of the 2012 Reader’s Digest Trusted Brands Awards, at an award ceremony in Kuala Lumpur this evening.

Lady Gaga canceled her sold-out show in Indonesia after Islamist hard-liners threatened violence, claiming her sexy clothes and provocative dance moves would corrupt the youth.

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The principal activities of the Group consist of investment holding, construction, supply and distribution of natural andliquefied gas, manufacturing, civil

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What did Facebook do after acquiring Instagram for US$1 billion ? They created their own camera app!

Called ‘Facebook Camera’—the app has camera filters with basic editing and cropping functions—something familiar to Insta

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OVER the last few days, after their closing lectures, all the professors except one were accorded a standing ovation. The AMP 182 group gave Prof Richard Dick' Vietor two standing ovations. One ovation before and one after his lecture. Dick was extremely popular...

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THE one thing that any smart businessman or businesswoman would know is that building brand affinity is the key to making a business that lasts no matter how the economic situation turns...

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SPIKES Asia, the regional Asia-Pacific awards and festival for creative excellence in advertising and communications, is now open for...

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Understanding clients’ problems and applying creativity to build their businesses is what sets Ogilvy & Mather apart from other advertising and communication...

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IT was a key milestone for Green Packet Bhd since it started its foray into the world of broadband in 2008. After spending almost RM800mil in capital expenditure, wiring up some 50% of Peninsular Malaysia with 401,000 subscribers and setting up more than...

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IT was a key milestone for Green Packet Bhd since it started its foray into the world of broadband in 2008. After spending almost RM800mil in capital expenditure, wiring up some 50% of Peninsular Malaysia with 401,000 subscribers and setting up more than...

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Perodua has appointed Spin Communications Sdn Bhd and Lowe & Partners Sdn. Bhd as its advertising agency effective from 22 May 2012.

15 top-notch marketers and leaders in market-driving companies are making a stellar appearance at the (CMO) Conference 2012 in KL on June 14!

Industry heavyweight Victor Chen, recently promoted to Director – Client Management at advertising and branding agency People ‘n Rich-H, will lead in the drive to achieve revenue growth of 12% in line with the industry forecast this year.

Malaysia External Trade Development Corporation (MATRADE) has launched its first mobile applications - MyExport and Trade2Media, for the convenience of Malaysian exporters and members of media to receive information direct to their mobile phone. YB Dato’ Sri Mustapa Mohamed, Minister of International Trade & Industry.

The leading media, advertising, communication and marketing forum in Asia Pacific has been officially opened by Agung Adiprasetyo, CEO Kompas Gramedia who is also APMF Head of Advisory Board. With a welcoming theme "How do we see us, now?", Agung invited all participants to see how media is positioned today amidst the vast and advanced development of technology.

To get fashionable young Indonesia women thinking about the risks of osteoperosis, JWT and PERWATUSI, an Indonesian healthcare NGO, hijacked the catwalk at Indonesia’s Fashion Week earlier this year.

An employee of JT International Tobacco pleaded not guilty at the Sessions Court here today to accepting a RM20,000 bribe from the manager of a security company, four years ago.

Datuk Dr Ronald Louis Richards, 50, was charged with accepting for himself a CIMB Bank cheque for RM20,000 from Strikeforce Security Sdn Bhd manager A. Kanapathy.

The cheque was to be an inducement to Richards to renew the security company’s services with JT International Tobacco in Shah Alam.

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The theme for this year's Malaysian Media Conference (MMC) 2012 is Digital Disclosures. As most are aware, the question is now not whether marketers should embrace digital (web, online, mobile, etc.) but the issue of Digitial Decision making or indecision as it were.


PETALING JAYA (May 20, 2012): The recently passed Evidence (Amendment) (No 2) Act 2012, whereby internet users are held liable for any content posted through their registered networks or data processing device, is both unfair and an attempt to put fear in people, says civil society.

The amended law will have serious repercussions on internet use as the owner of the site or device is presumed guilty and has to fight to prove his innocence, they say.

What this means is, if an anonymous person posts content said to be offensive on your Facebook wall, or if someone piggybacks your WiFi account and uploads a controversial document, you will be immediately deemed the publisher of the content and subject to prosecution under the relevant laws such as the Sedition Act.

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Which brands do Malaysians trust the most? Do they prefer local brands or imported labels? Reader’s Digest has found out which brands are most preferred by consumers in Malaysia and the rest of Asia in the 14th edition of its annual Reader’s Digest Trusted Brands consumer survey.

Aivoria Group has selected Euro RSCG as its agency of record. The agency is tasked with building overall brand management for Elianto, Bonita and Tiamo.

John Emmanuel, copywriter/direct response marketer shares some of the main reasons why sales letters under-perform and announces the launch of Maximum Conversion: Creating the lifestyle you deserve through words program at www.maximumconversion.net. This program will take mediocre sales material to except

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The group's Net Revenue softened by 5.3% to RM335.28 million for the first quarter ended 31 March 2012 due to a decrease in advertising expenditure for the first quarter of 2012 as the market reacts to global economic crisis which hit Europe and North America.

Content Convergence with Hot FM & TV9


Euro RSCG Malaysia ECD Ng Heok Seong has just been announced as a judge on this year’s Cannes Festival. Seong will serve as a Cannes Lions juror on the Outdoor Lions category.

Kaki Bola, the prime time football talk show on TV 9 made waves in the Malaysian scenes when it first aired in January 2012. Revolutionizing the concept of media integration, the channel in collaboration with Hot FM, has been undertaking grander projects and more adventurous steps with their talk show platform.

The group's Net Revenue softened by 5.3% to RM335.28 million for the first quarter ended 31 March 2012 due to a decrease in advertising expenditure for the first quarter of 2012 as the market reacts to global economic crisis which hit Europe and North America.

Grey Singapore in partnership with the Workplace Safety Health Council Singapore (WSH) has developed a new television commercial that aims to change employer and employee mindsets on personal safety issues at the workplace. The 45-second spot launched late last month will run on local free-to-air channels, cable television and in cinemas.

SHELL Lubricants, a division of Shell Malaysia Trading Sdn Bhd, will bank on The Stars new augmented reality feature, iSnap, as a platform to enhance the presence of its Shell Helix motor oil in the lubricant market and forge close interaction with customers.

Its marketing manager for South-East Asia-South Cluster (Malaysia, Singapore and Indonesia) Seow Lee Ming says via this innovative platform, it will be able to interact more closely with customers through its various campaigns and provide a clearer picture of the range of its products and services.

Customers can view the benefits of the campaigns as well as the products and services available by using their smart phones. It is an innovative way to reach to our customers effectively as Shell wants to be at the forefront in technology and innovation and be ahead of the game, she tells StarBizWeek in an interview.

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THE effectiveness of advertising campaigns has become a much more important issue nowadays due to the pressure on marketing budgets and the tougher environment for achieving sales growth.

GroupM Malaysia, believed to be the countrys largest media agency group, fully realises this. It is therefore coming out with several insights products this year to ensure that its clients (the advertisers) spend their advertising ringgit in the most effective way.
Girish: ‘Engagement is as important as reach.’

Chief executive officer Girish Menon says it is important to differentiate between effectiveness and just numbers like reach and frequency, Engagement is as important as reach, he tells StarBizWeek.

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PETALING JAYA: Year-to-date (YTD) April 2012 advertising expenditure (adex) in the country slipped 0.8% year-on-year to RM3.15bil, according to data from information and measurement firm Nielsen.

However, industry experts are not pushing any alarm bells yet, as they feel that the numbers are within expectations.

Omnicom Media Group managing director Andreas Vogiatzakis said the figures were not a surprise, pointing out that adex was traditionally slow in the first quarter (Q1).

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Loss-making Malaysia Airlines (MAS) has ended its multi-million ringgit shirt sponsorship deal with Queens Park Rangers, the English Premier League club owned by their former director Tan Sri Anthony ...

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Businesses have another strong incentive for taking part in The Star Business Awards (SOBA). Now in its third year, SOBA, formerly was known as The Star Outstanding Busin...

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Businesses have another strong incentive for taking part in The Star Business Awards (SOBA). Now in its third year, SOBA, formerly was known as The Star Outstanding Busin...

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There is now light at the end of a ‘bottle’.

If you see some shanty roofs with protruding Pepsi plastic bottles, do not think that they have replaced old tires as protection from typhoons.

SOTA, an online travel portal has awarded M&C Saatchi to develop their first-ever consumer campaign, following a competitive pitch. SOTA is a smart technology-based global travel hub that connects consumers with tourism and travel operators around the world. Not only do they provide the largest collection of travel packages in a single site, it is also a place where holiday-goers can gain inspiring ideas while planning their travels.

Regional, May 16, 2012: Komli Media, APAC’s leading digital media technology platform, today announced the launch of its proprietary video advertising solution Komli Play in Southeast Asia (SEA) and the rebranding of its current businesses, operating as Aktiv Digital and Admax
Network, to Komli.

Ogilvy & Mather Malaysia was awarded the ever-elusive D&AD Yellow Pencil at the Results Night on 19 April 2012 at the BFI IMAX Center, Waterloo, London.

FutureBrand, a leading global brand consultancy, today announced the appointment of Zayn Khan as CEO Asia Pacific, effective June 1. The appointment brings Khan to Shanghai from Kuala Lumpur, where he has been based since 2002, most recently serving as CEO and partner at Thinkscape. He will report directly to Patrick Smith, CEO FutureBrand Worldwide.

‘Decision engine’ Bing has announced a redesign, adding information from social networks to its search results as well as other features to help users make faster decisions.

The new three column layout will include an interactive sidebar dedicated to social results which, unlike when Google introduced social results, will incorporate results from Facebook, Twitter, Foursquare, Quora, LinkedIn, Google+ and Blogger, instead of excluding its competitors.

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The Samsung Galaxy Note is a new kind of mobile device - a tablet / smartphone hybrid - that brings the "personal touch" back into mobile technology with its unique precision S pen that allows you to express yourself freely and organically by writing, sketching, cut-n-pasting on the Note, inviting your mind to wander and think freely. Hence the line... "Feel Free Ideas"

The Media Specialists Association (MSA) at its Annual General Meeting held recently re-elected
Ranganathan Somanathan as the President of the Association for another term of two years.

Four in five Asians have watched online video content in the past month. More than two in five Asian consumers watch videos online on a daily basis.

Perusahaan Otomobil Kedua Sdn Bhd recently opened up its creative account for review.

On the 8th of May 2012 OMD Malaysia provided a future forward peek into the dynamics of the media and marketing industry through an event, titled OMD Predicts.

MEC, www.mecglobal.com celebrates its 10th anniversary today, marking a decade’s presence globally and in Malaysia with an optimistic outlook for the years to come.

Microsoft today announced the availability of Skype advertising that per month – while also supporting large-­‐format, rich and interactive ads. Pixel Media, a digital advertising sales network for online and mobile advertising, will be the exclusive advertising representative of Skype in Hong Kong.

Telekom Malaysia Bhd (TM) is tentatively scheduled to announce its first quarter 2012 (1Q12) results on May 30, according to recent news.

The research arm of Kenanga Investment Bank Bhd (Kenanga Research) noted that it expected TM to record RM2.34 billion in turnover with a net profit of RM137 million in 1Q12, underpinned by a higher retail segment contribution as a result of a strong Unifi take-up rates.

The company’s Unifi growth momentum did not appear to be slowing with about 347,000 sign-ups as of May 7, representing a strong take-up rate of 29 per cent, which translated to 1.2 million premises passed to date.

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Information Communication and Culture Minister Datuk Seri Dr Rais Yatim has declared 154 sites, tangible and intangible objects and distinguished individuals as the country's national heritage.

They comprise 24 sites, 10 tangible objects, 111 intangible objects and nine individuals.

Rais (picture) said the declaration of the national heritage status was a positive move in providing balance to all transformation programmes implemented by the government.

"The ministry views the declaration as a catalyst to fuel our spirit of patriotism and nationalism. It will also boost the spirit of conservation and preservation," he told reporters here today.

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Sanjay Bhasin, CEO South East Asia Y&R, has announced the appointment of Farrokh Madon as Chief Creative Officer, Y&R Singapore, effective Monday 14 May 2012.

A renowned and much-awarded creative, Farrokh Madon’s CV is a veritable ‘who’s who’ of top agencies and blue-chip clients.

Since I co-authored a book on privacy and the Internet 15 years ago I’ve been writing about how to manage the various threats to the security and control of our personal information. But today I find myself in a completel ...

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OUT-OF-HOME (OOH) media specialist Katchi Group Sdn Bhd is optimistic that the demand for OOH services is on the uptrend.

According to Katchi group chief executive officer Marceline Lemarie, OOH advertising contributed to just a small portion of Malaysia's annual advertising expenditure (adex) signifying good...

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Dubbed the Grammy Awards for branding, Sarawak Convention Bureau (SCB) was recently presented with ‘The Brand Laureate Country Branding Award 2011-2012’ for playing a pivotal role in promoting Sarawak and Malaysia as a leading destination in the area of business events, tourism and busin...

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Astro has undoubtedly captured the attention of the Malay audience, which makes up a majority of the nation’s consumers. Having managed to maintain appeal among the crowd with a whirlwind of exclusive content, Astro now has over 3 million customers and 18 million viewers with a 50% penetration of TV homes across Malaysia. Strengthening the connection with 1.8 million Malay customers, their strategy further secures Astro’s position as the best medium for advertisers and marketers to target the Malay consumers.

Stop! Before reading further, open your iPad and enter the names of the two or three most important mentors you had early in your career. Think a bit about the impact they have had on your professional life. And possibly your total life experi

Findings from a survey undertaken by leading independent digital marketing agency, Greenlight, indicate that Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow. This market share would make Facebook the second most utilised search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place.

Grey Singapore in partnership with the Workplace Safety Health Council Singapore (WSH) has developed a new television commercial that aims to change employer and employee mindsets on personal safety issues at the workplace. The 45-second spot launched late last month will run on local free-to-air channels, cable television and in cinemas.




Grey Singapore in partnership with the Workplace Safety Health Council Singapore (WSH) has developed a new television commercial that aims to change employer and employee mindsets on personal safety issues at the workplace. The 45-second spot launched late last month will run on local free-to-air channels, cable television and in cinemas.

The television commercial is directed by one of Singapore’s acclaimed directors, Royston Tan, of local movie hits 881 and 12 Lotus. The commercial begins with a young boy talking to a man seated behind an office desk about preventing an accident if only he had shown more care. In response, the man’s inner voice of reason surfaces in an attempt to justify his actions. As the office employee heads out to his car, the child appears again; this time in the passenger seat where he points out that it is futile to pretend that he was not the cause of the accident. This time the man becomes introspective and regrets making certain assumptions.

In the following scene, the man is seen arriving at a hospital and peering into a ward where an injured man is seen lying on a hospital bed with his wife and young son next to him. It then becomes apparent that the young boy was a manifestation of the man’s own guilty conscience and it was that guilt that had driven him to visit an injured employee under his supervision at the workplace. To view the spot, please visit:
http://www.youtube.com/watch?v=xgtSwTrjv7w&feature=youtu.be

In his speech at the launch of the National WSH Campaign on 26 April 2012, Mr Heng Chiang Ngee, Acting Chairman of the WSH Council said, “From studies into the causes of accidents, we realise that is it very common for “assumptions” to be made by stakeholders involved. The “assumption” that safety has been taken care of or is the responsibility of someone else is a key contributing factor for many accidents. Hence, our message this year serves to remind one and all not to make assumptions but to instead, take personal responsibility towards WSH.”

“The idea behind the TVC was to communicate that it is everyone’s responsibility when accidents happen in the workplace – be it at the office or a building site. Presenting a real situation that people could relate to, understand as well as prick the conscience of the target audience was the most effective way to go about it,” said Ali Shabaz, Chief Creative Officer, Grey Group, Singapore, Thailand and Indonesia.

The TVC is scheduled to run until July 2012.



MediaMind has launched a Best on the Block Contest that lets you go to Cannes! It’s about MediaMind’s Blocks, which are pre-coded rich media effects you can drop into your campaigns. Utilities include the Mouse Tracker block, others are for response, like the QR Code Generator or Coupon Printer, Face Detection or Augmented Reality.

'Are you fan enough?' as Carlsberg launches integrated campaign for UEFA Euro 2012.

Developed by Euro RSCG Kuala Lumpur, this campaign challenges Malaysian football fans to show what they would do to win one of the 100 UEFA EURO 2012™ all -expense paid trips.

Haier Electrical Appliances (Malaysia) Sdn Bhd aims to achieve a 150% increase in sales for 2012, following the recent acquisition of Sanyo Sales and Service (M) Sdn Bhd home appliance business in Malaysia.

Haier's purchase of Sanyo worth US$100 million (RM306.6 million) would pave the way for a dual-brand strategy that would position it in the high-end and mid-range home appliance market in Malaysia and parts of Southeast Asia.

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KUALA LUMPUR, May 10 (Bernama) -- Haier Electrical Appliances (Malaysia) Sdn Bhd aims to achieve a 150 per cent increase in sales for 2012, following the recent acquisition of Sanyo Sales and Service (M) Sdn Bhd home appliance business in Malaysia.

Haier's purchase of Sanyo worth US$100 million would pave the way for a dual-brand strategy that would position it in the high-end and mid-range home appliance market in Malaysia and parts of Southeast Asia.

Haier Group vice president Du Jingguo said the company also aimed to be the top three home appliances brand in Malaysia in five years.

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KUALA LUMPUR, May 9 (Bernama) -- Malaysia Airlines (MAS) should intensify promotion of Malaysian products and tourism destinations in its monthly inflight magazine, said Tourism Deputy Minister Datuk Dr James Dawos Mamit.

According to him, the contents of the magazine appeared to focus more on promoting other countries.

Replying to a supplementary question by Senator Mumtaz Md Nawi who wanted to know whether the ministry would also publish the magazine in Arabic to attract more tourists from the Middle East, he said there was such a version in circulation in such countries, albeit not extensively.

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MediaMind has launched a Best on the Block Contest that lets you go to Cannes! It’s about MediaMind’s Blocks, which are pre-coded rich media effects you can drop into your campaigns. Utilities include the Mouse Tracker block, others are for response, like the QR Code Generator or Coupon Printer, Face Detection or Augmented Reality.

Social networks will be the primary form of how companies engage with their consumers in the future, according to Omnicom Media Group's (OMG) OMD Predicts.

Besides the use of such social networks as Twitter and Facebook, there will also be more personalised advertisements for consumers in the future instead of a wide approach as how it is done today, it added.

OMD Predicts is a series of industry events that looks beyond today and anticipates what is around the corner. This will lead to a better understanding of consumer behaviour trends.

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Cradle Fund Sdn Bhd (Cradle), a not-for-profit agency under the Ministry of Finance, recently announced the promotion of three senior team members to new portfolios. Mohammad Iqbal Yusof @ Omar was promoted to Senior Vice President for Corporate Services, while Johnathan Lee Yeow Pin was promoted to Vice President for Commercialisation and Ventures and Ahmad Rizal Abdul Razak was promoted to Vice President for Investment.

Grey Singapore has developed the ‘Mightiest’ campaign for the launch of KFC’s latest burger addition. A superlative claim, yes. But this is the first time foodies will be able to get a taste of a burger with absolutely no buns! The Zinger ‘Double Down’ is KFC’s new all-meat burger, is made up with two Zinger fillets with cheese, mayonnaise and turkey bacon in between, and is fully charged up for meat lovers. Launched on 16th April 2012, the campaign covers television, cinema advertising, print, online, out-of-home and in-store point-of-sale materials.

KUALA LUMPUR (May 8, 2012): Social media and bloggers must be given all the space they need to progress as they are agents of change especially in the tourism industry, Tourism Minister Datuk Seri Dr Ng Yen Yen said today.

"Soon the days of a structured tourism industry, with its traditional marketing and advertising, will be over.

"The 21st century has been completely transformed by social media, and we need to ensure we use it to bring the tourism industry forward," she said in opening the first International Tourism Bloggers Conference and Awards 2012.

More than 10,000 people voted online for the 342 nominees in 16 categories. Ng said many Malaysians were quickly becoming tech-savvy, with 12 million people connected to the internet, compared with 20,000 in 1995.

"The aim is to have 75% of the population connected and using new media by 2015.

"With democratisation of information and speed of communication today, we need to ensure people are connected and that bloggers are talking about us if we want to continue doing well as a tourist destination."

Last year, the ministry spent US$600,000 (RM1.8 million) on digital marketing and branding for six tourism event campaigns, drawing flak from various quarters, who said the expenses were unnecessarily high.

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A day after Facebook founder and CEO Mark Zuckerberg kicked off the roadshow for next week’s IPO in New York, the young billionaire yesterday was a no-show at a Hub event where hundreds of potential investors and analysts were left waiting in line for more than an hour.

Zuckerberg, who turns 28 on Monday, did not attend the main presentation at the Four Seasons, opting instead for a handful of private powwows with large firms such as Fidelity Investments.

“The fear of many investors is that certain investors are disadvantaged if there is preferential information flow,” Michael Greeley, general partner of Flybridge Capital Partners, told the Herald. “It’s very unorthodox for the CEO not to be out meeting with all investors. A great CEO should do many things well, and one of them is investor relations.”

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KUALA LUMPUR: The Tourism Ministry will place increased emphasis on social media to promote Malaysia's tourist attractions.

This move was an important step as the traditional methods of advertising and promoting the country's tourist sites were no longer effective, said minister Datuk Seri Dr Ng Yen Yen.

She said the ministry would review its tourism promotional strategies by increasing its focus on social media to promote tourism activities.

“Australia is spending A$150mil (RM465mil) for three years.

“The Philippines spends US$7.2mil (RM22mil) and Thailand is spending 40% of its tourism budget on social media.

“In comparison, Malaysia has only spent RM1.8mil on six Facebook campaigns over a year,” she said after opening the inaugural Malaysia International Tourism Bloggers Conference and Awards here yesterday.

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The real creative fireworks at Creative Week came at the end of this morning's "Creative Renegades" panel when Colleen Decourcy, a creative, said that she didn't really love creatives.

"I think creative people are interesting," she clarified. "I think creative departments are shit."

Well. Can you imagine? With that, fellow panelist Gerry Graf—the only man in a 100-yard radius wearing a tie (with tennis shoes, to be fair)—declared "I'm done!" and walked off stage right, with a wave. At first it seemed that he had to be joking, but he didn't come back. He was so offended by the statement "creative departments are shit" that he stormed off the stage, in a huff, never to return*. There was a bit of nervous laughter, and the panel wrapped up without him. Impolite, yes. But he had taken a stand on behalf of his cherished principle: creativity is not something to be mocked.

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Market research firm GfK Asia, which focuses on consumer electronics, released its smartphone estimate for South-East Asia at the end of last month. What really caught my eye was the 88 per cent smartphone penetration in Malaysia.

Like, really? OK, that is a “wow” in my books.

It also immediately made me think back to a comment made by Khudsia Kahar, vice president of Corporate Strategy & Industry Development at AMP Radio Networks, who spoke at the Malaysian Media Congress on April 2.

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The number of businesses outsourcing traditional marketing functions is expected to jump over the next 12 to 24 months from 9% currently to 21%, according to IBM’s ‘Australian Business Process Outsourcing (BPO) Research 2012’.

The report, built from a survey of 216 businesses, rates traditional marketing as the fourth most outsourced business process, ahead of digital marketing, which is currently outsourced by a surprisingly low 6% of businesses. Intention to outsource online  marketing over the next year or two is also lower than for traditional, with only 17% anticipating that they will seek external providers.

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"There is a heavy burden on the shoulders of leaders and managers. It is commonly believed that this group of people is responsible for almost everything – financial performance, people management, morale, customer satisfaction, systems management, and the list goes on. Organisational performance – from success to failure – is attributed to good or poor management... but leadership performance is only one part of the organisational success equation.  I am sure that you will agree that in addition to great leaders, organisations need to have great employees on their teams..."

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KUALA LUMPUR: Omnicom Media Group (OMG) managing director Andreas Vogiatzakis expects to see at least a 10% to 15% increase in advertising expenditure (adex) in Malaysia this year.

On the first quarter (Q1) adex, Vogiatzakis said: “We've seen it picking up for sure.

“Q1 was very soft, but that was expected due to the Chinese New Year and the Western New Year holidays. I do believe that overall in the year, things will definitely be picking up. We have the Euro Cup (European Football Championship 2012), the Olympics, and also the potential general election in 2012. So by year-end things will look much rosier.”

Yesterday, OMD Malaysia through OMD Predicts, predicted that in three years' time, listening to consumers in real time will replace surveys in terms of how feedbacks and insights are gathered. Other predictions include that brands need to find definite roles as contribution will define communication; and tools that are now emerging for Internet real-time bidding will be used in television by 2015.

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Permanis Sdn Bhd has signed an exclusive multi-million dollar agreement to supply beverages to Revenue Valley Sdn Bhd,which owns and operates food outlets, Manhattan Fish Market (MFM), Tony Roma’s and Popeyes.

Congratulations are in order for Rene Menezes, CEO of Better Sdn Bhd, and Paul Moss, General Manager of Alt Media Sdn Bhd, as the Malaysian Digital Association (MDA) re-elects the former as its President and the latter as Vice President for the term of 2012.

Students of the Master of Integrated Marketing Communication programme, Universiti Sains Malaysia (USM) were recently given a fundamental session on Search Engine Marketing (SEM) by digital performance agency, iProspect Malaysia.

Amid two ongoing cases of customers suing carmakers for alleged defects and false advertising, the nation’s consumer rights agency is urging more owners of problematic cars to step up and follow suit in filing their complaints.

“I believe there are still many more owners of problematic cars out there who are still afraid to speak up and let their voices be heard,” Indonesian Consumer Protection Foundation (YLKI) chairman Sudaryatmo said in a public discussion on Sunday.

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AMP Radio Networks (AMP) has delivered the best results ever in the latest Nielsen Audience Measurement, Wave 1, 2012. AMP now has the strongest base of 12.87 million listeners out of the 16.35 million radio listeners, an increase of 1.2 million from the previous survey.

Dentsu Utama Sdn. Bhd. has appointed Janice Wee as Account Director and Sherrilyn Song as Senior Account Manager to expand the agency’s account management team.

Seah, who will retain his CEO role, will work collaboratively with the regional and local leadership of Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia to strengthen the service offering and clout of all agencies in the region. Country Chairs support the brand leaders to drive cross-brand growth initiatives for VivaKi in market, as well as deliver against operational and financial goals.

ONE gets a feeling that Jennifer Chan, who has spent three decades in the advertising industry and became the first Malaysian woman to head an international agency, is ready for a new phase in her career.

The StarBizWeek interview with her does cover her recent appointment as BBDO/Proximity Malaysia chairman emeritus, but there is also an undercurrent that she may be seeking something different than advertising.

Chan, who has been with BBDO/Proximity for 14 years, says in the interview that she is “very flattered” to be made chairman emeritus in February.

“I guess the time has come for me to pass on my biggest asset, and the biggest asset I have is really my knowledge and my vast experience. I've worked not only in Malaysia but also in Hong Kong (five years), Japan (two years) and Taiwan (three years),” she says.

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Mike Berry presents in Kuala Lumpur on 11 Nov 2011 during an Adoimagazine.com seminar. Mike presents some of the best casestudies in digital marketing.


MAA President, Khoo Kar Khoon was re-elected President for another term at the Association’s AGM recently

THE heart of the Web’s success is in connecting people with information.

As consumers become more price-conscious nowadays and especially during a downturn, they’re spending more time online researching purchases and finding good deals.

Industry figures indicate Malaysians spend an average of 20 hours on the Internet each week, and there are 18 million Internet users in Malaysia today.

SMEs in Malaysia are missing out on the huge potential to reach their target audiences if they move slowly in embracing the online advertising model, especially during this tough business climate.

The Internet is changing the rules of consumer engagement rapidly and provides an opportunity for businesses to reach customers locally or internationally through online advertising, and more specifically search engine marketing.

Even if they go on to make their purchase in a physical store, everything from search engines to social networks to blogs are playing a bigger role in driving that purchase.

Smart businesses know that if your customers are online, then the best way to connect with them is to join them there!

A search engine marketing platform, such as Google AdWords, enables businesses to target customers anywhere in the world, who are actively looking for their products and services online and seeking to make a purchase, by displaying relevant ads alongside search results. Businesses pay only when a potential customer clicks on their ad.

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Mobile consumers are savvy and will be demanding for richer, interactive mobile rich media experiences on their smartphones.

ESPN STAR Sports, the official broadcaster of the London 2012 Olympic Games, has announced that its broadcast coverage on Astro will provide the biggest ever and most extensive coverage of the Olympic Games in Malaysia across 15 channels.

The organisers of the 59th Cannes Lions International Festival of Creativity, the world's largest and most prestigious global annual awards celebrating creative excellence in advertising and communications, are pleased to announce that the 2012 recipient of the prestigious Advertiser of the Year Award will be awarded to Mars, Incorporated manufacturer of chocolate, gum and confections, pet food, drinks and other food products.

Theme park attraction ‘Angry Birds Land’ has opened at Finland's Särkänniemi Adventure Park.

The attraction, developed with Rovio officials, boasts an “adventure course,” food outlets, and as many as 12 rides such as ‘Angry Birds Ride of the Mushroom Race’ and ‘Enter the Lighthouse.’

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Who says Marketing is not sexy? Look at how global icons like Sir Richard Branson and the late Steve Jobs have leveraged marketing savvy to achieve true greatness. From the sales office to the executive boardroom, Marketing is key. That’s how so many CMOs have become CEOs today!

We have assembled some of the best CMOs and CEOs for you on June 14. Listen to real-time advice from leadingedge CMOs (Chief Marketing Officers) and CEOs. Inspiration meets business.

The objectives of this Conference is to foster knowledge, acumen, networking, value-creation and global brand success with sharp marketing and innovative digital technology.

DATE  
June 14, 2012 (Thursday)
TIME  
8.30am – 5.30pm
VENUE  
MATRADE Exhibition & Convention Centre, KL
MORE INFORMATION  
DOWNLOAD PDF  


27.6 million unique browsers, attributing to almost 8 percent increase compared to the previous month, were collected on websites in Malaysia in the month ending March 2012. Over 1.4 billion web pages from websites in this category were viewed in this time, with mobile acquiring 10.9 percent share. Highest activity was recorded on Thursday 1 March 2012, with 2.7million unique browsers collected, while lowest activity was on Saturday 31 March 2012, with 2.1 million unique browsers collected.

At the recent Asian Marketing Effectiveness Festival 2012, Ogilvy & Mather Malaysia scored a Silver win for their client Nestlé for Milo Cans Next game in the Interactive Marketing category. There was no Gold winner announced in the same category.

The view from across the frontlines on the other side of the barbed wire fence was too calm to be true.

We had arrived at the Royal Selangor Club by 1pm and entered the Club upon presenting our membership cards. Donned in our royal club colours, we watched the serene vista from the Long Bar which was far from revealing.

Heineken has appointed Starcom MediaVest Group to its estimated £230m consolidating global media business, after a head-to-head pitch against part-incumbent Mindshare.

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Online Consumer Confidence in Malaysia rebounded 6 points to an index of 107 in the first quarter of 2012 according to the latest global online consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Malaysia ranked seventh (along with Thailand) among the 56 countries surveyed in terms of confidence level. Malaysia was at tenth position last quarter. 

The Nielsen Global Online Consumer Confidence Survey, established in 2005, tracks consumer confidence, major concerns and spending intentions among more than 28,000 Internet consumers in 56 countries. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism.

Astro is satisfied that there is no basis whatsoever for any of these allegations, which are consistent with the pattern of behavior of the Lippo Group, where allegations of criminal misconduct are repeatedly raised against Astro, its senior executives and others, in what appears to be an attempt to lend credibility or to provide a basis for the Lippo Group to challenge the enforcement of an Award in favour of Astro for the sum of US$300 million, in Indonesia, and so avoid having to pay Astro.

The Prestigious People's Choice Award, the Putra Brand Awards was recently held at the One World Hotel, in its 3rd year is the largest consumer research sampling of its kind with over 6,000 consumers participating nationwide.

 

Pepsi is launching its first global marketing campaign, with a strategy to align itself closely with the entertainment industry, under the strapline 'Live for now'.

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According to GfK retail tracking of tablet sales in Cambodia, Indonesia, Malaysia, Philippines, Thailand and Vietnam, five out of these six countries registered consistent expansion over each previous quarters. 

Tablet frenzy has hit Southeast Asia's developing countries with technology lovers there having snapped up more than 1.6 million tablets over the twelve month span of 2011.

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While that's certainly a nice milestone for the web, the truth is that taken as a whole, the Internet still badly lags the TV industry. As you can see here, the Internet is less than half of the total ad spend on TV.

The IAB released its big report on internet advertising. One data point it bragged about was, "Internet advertising surpasses Cable TV in ad revenue." It also showed that the Internet was only $7 billion behind broadcast TV advertising.

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See how JWT and Casa in Brasil got their employees to do their timesheets and feel happy about it. This idea may catch on!
Filling out timesheets is mandatory in most agencies, but it doesn't have to be a boring process.

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If only the crowd below could have Go Fresh's pink guava juice bursting with vitamin C and lycopene, to serve as an active antioxidant to the laced water spray and tear gas fumes....an excellent product from Sime Darby Foods & Beverages Marketing Sdn Bhd.

Astro broadcast operations senior vice-president Rohaizad Mohamed explained to The Malaysian Insider that the 2:16-minute clip was cut in accordance with national content regulations. However, the clip contained shots where Opposition Leader Datuk Seri Anwar Ibrahim spoke to reporters.

Astro has admitted to censoring the British Broadcasting Corporation’s (BBC) Bersih 3.0 coverage but expressed disappointment with the global news channel for failing to understand the satellite pay television provider did so to comply with local guidelines.

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